Wimbledon
Wimbledon set to expand as nearby golf club agrees to sell to AELTC
Wimbledon is set to expand its grounds after a nearby golf club agreed to sell its land to the organisers of the tennis Grand Slam tournament
Wimbledon to end marathon matches with final-set tie-breaks at 12-12
In an effort to appease players and fans alike, Wimbledon will introduce tie-breaks when matches reach 12-12 in the final set from next year
Golf club vote makes £65m Wimbledon expansion more likely
The All England Lawn Tennis Club – operator of the Wimbledon grand slam – moved a step closer to tripling the size of its ground after members of a nearby golf course agreed to hold a vote on whether …
The Business of Wimbledon: Brand and Media
Wimbledon's long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. Ben Cronin speaks to Mick Desmond, commercial and media director for the All England Club (AELTC) and James Ralley, head of marketing, commercial and hospitality about how this strategy boosts the value of its media rights.
The Business of Wimbledon: Social media and marketing
Wimbledon’s long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. In part three, Ben Cronin speaks to Alexandra Willis, head of communications, content & digital to investigate the grand slam's more permissive approach to activation online.
The Business of Wimbledon: Sponsorship
Wimbledon’s long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. In part two of a series on the tournament, Ben Cronin asks Mick Desmond, head of commercial and media for the All England Club and James Ralley, head of commercial and marketing, why the grand slam deliberately limits the number of its sponsors.
IBM to serve up AI initiatives at Wimbledon
IT software company IBM has outlined a series of artificial intelligence (AI) initiatives that will be introduced through its partnership with the All England Club for this year’s Wimbledon Championships.