Winter Olympics

Multi-sport
Licensing & Merchandising

Non-fungible tokens (NFT) featuring Beijing 2022 Winter Olympics mascot Bing Dwen Dwen are to be released as part of a range of official Beijing 2022 digital collectables, the International Olympic Committee…
Multi-sport
Sponsorship & Marketing

Organisers of the Beijing 2022 Winter Olympics have pledged to increase the production of official merchandise following higher-than-expected demand in China
Multi-sport
Events

A Catalan government official has claimed that staging the 2030 Winter Olympic and Paralympic Games in Barcelona and the Pyrenees could generate more than €1bn ($1.14bn) for the region.
Olympic Games
Technology

An official mobile game based on the Beijing 2022 Winter Olympics has been released, featuring a marketplace where users can trade Olympic 'pins' in the form of non-fungible tokens
Multi-sport
Events

India has announced a last-minute diplomatic boycott of the Beijing 2022 Winter Olympic Games after a soldier involved in border clashes between India and China in June 2020 appeared as an Olympic torchbearer
Multi-sport
Media

Sport 24, the in-flight and in-ship service operated by the IMG agency, has renewed its rights deal with the International Olympic Committee to cover the Beijing 2022 Winter Olympics and Paris 2024 Olympics
Multi-sport
Events

About 150,000 spectators will be invited to attend Winter Olympics events at venues in Beijing and Zhangjiakou, the International Olympic Committee has announced
Olympic Games
Events

The Canadian Olympic Committee and Canadian Paralympic Committee have signed an agreement with Canada’s Four First Nations, along with the municipalities of Vancouver and Whistler, to officially explore t…
Multi-sport
Events

The International Olympic Committee hopes the Chinese government will allow stadiums to operate at 30 per cent of capacity for the Beijing 2022 Winter Olympics, which start this week
Multi-sport
Fan Engagement

Chinese social media platform Weibo has warned its users not to post content from the upcoming Beijing 2022 Winter Olympics that belongs to broadcast rights-holders
Multi-sport
Events

The Generalitat de Catalunya is to hold a binding referendum to decide whether it should proceed with a bid to host the 2030 Winter Olympic and Paralympic Games
Multiple Sports
Media

NBCUniversal has partnered with short form media platform TikTok for a content and advertising-based partnership for the 2022 Beijing Winter Olympics and Paralympics
Multi-sport
Host Broadcast & Production

Discovery has today (Monday) laid out its production and editorial plans for next month’s Beijing 2022 Winter Olympics as it seeks to convert more OTT users to long-term subscribers on the back of the t…
Olympic Games
Media

Disney-owned outlet becomes the latest to not send staffers to China
Multi-sport
Licensing & Merchandising

The International Olympic Committee has insisted that no forced labour was used in the manufacture of its own branded products for the Beijing 2022 Winter Olympics after US authorities raised concerns…
Multi-sport
Events

Tickets for the Beijing 2022 Winter Olympics will not be made available to the general public due to concerns about the Covid-19 pandemic, organisers have announced
Winter Sports
Events

China has realised its goal of engaging 300m people in winter sports ahead of the Beijing 2022 Winter Olympics, according to a report from its National Bureau of Statistics
Olympic Games
Sponsorship & Marketing

Chinese ecommerce brand JD.com has agreed a deal to sponsor the Chinese freestyle skiing team ahead of the Beijing 2022 Winter Olympics. JD's designation will be official partner of the team