WNBA

Multiple Sports
Sponsorship & Marketing

Rights include first founding partner status for the $800m transformation of Capital One Arena.
Basketball
Sponsorship & Marketing

WNBA expansion team Golden State Valkyries has named JP Morgan Chase as its first jersey patch sponsor, one of two on-kit branding assets ringfenced for sale by WNBA teams.
Basketball
Sponsorship & Marketing

Delta Air Lines has become the latest brand to sign sponsorship terms with the WNBA as the league continues to build up its commercial profile
Basketball
Data

Genius Sports has struck a new data insights deal with one of its main broadcaster clients in a long-term extension with US sports broadcaster ESPN
Basketball
Media

Aside from the huge financials on offer, SportBusiness delves into what this landmark rights deal means for stakeholders across the US sports industry.
Basketball
Sponsorship & Marketing

US sportswear brand New Balance has signed a non-exclusive sponsorship agreement with the WNBA that will enable it to amplify its existing endorsement deal with Los Angeles Sparks forward Cameron Brink.
Basketball
Sponsorship & Marketing

Global venture capital firm Cleveland Avenue has deepened its ties with WNBA side Phoenix Mercury by announcing an innovative revolving jersey patch sponsorship deal with the team.  
Basketball
Sponsorship & Marketing

The Women’s National Basketball Association (WNBA) has signalled its continued support for women’s reproductive freedom by agreeing a sponsorship deal with over-the-counter birth control product Opill.
Basketball
Media

TV4 Media, the Telia-owned broadcaster, has renewed its rights in Sweden to the NBA and acquired rights to the WNBA. The rights will be exploited on its pay-television channels C More and Sportkanalen
Basketball
Media

The 2022 Women’s National Basketball Association playoffs have been the most-viewed playoffs since 2002 as the league gets set for the Finals beginning September 11 between the Las Vegas Aces and Connecticut S…
Basketball
Media

The Women's National Basketball Association has recorded a 16 per cent domestic viewership increase this year across its national television partners from 2021, highlighting a multitude of successful business…
Basketball
Media

Indian public-service broadcaster Prasar Bharati has struck a deal to show matches from the Women’s National Basketball Association and the NBA G League, the NBA's minor league basketball organisation, o…
Basketball
Sponsorship & Marketing

Korean car brand Kia has extended its exclusive marketing partnership with the NBA for another multi-year term
Basketball
Media

Amazon Prime Video has acquired the exclusive media rights in India for the second half of the Women’s National Basketball Association (WNBA) 2021 season.
Basketball
Sponsorship & Marketing

Sportsbook operator PointsBet has become an 'Authorised Gaming Operator' of the Women's National Basketball Association (WNBA)
Sponsorship & Marketing

Las Vegas-based sports and entertainment venue Mandalay Bay Resort and Casino has signed a multi-year naming rights agreement with beverage group Anheuser-Busch
Basketball
Sponsorship & Marketing

Sporting goods brand Wilson met a list of requirements that went “beyond the transactional” in its bid to replace rival brand Spalding as the NBA ‘s ball supplier from July 2021, SportBusiness understands. A
Basketball
Media

The 2020 Women's National Basketball Association Draft enjoyed a significant ratings boost thanks in large part to the event's pride of place on the main ESPN network and the dearth of any competing sports…