Women's Big Bash League
BKT and Cricket Australia renew BBL deal to 2025
Indian-specialist tyre brand BKT, one of the most visible brands in global sports sponsorship, has extended its association with Australian cricket's Big Bash Leagues until at least 2025
Cricket Australia strikes A$1.5bn extensions with Foxtel and Seven, legal action withdrawn
Cricket Australia has extended its domestic media rights agreements with pay-television operator Foxtel and commercial broadcaster Seven in deals worth a total of A$1.5bn ($1bn/€954.4m) over seven seasons, from 2024-25 to 2030-31.
Weber extends Women’s Big Bash title deal
Weber Barbecues has extended its naming-rights sponsorship of Australia’s Women's Big Bash League (WBBL) for another season.
Cricket Australia attributes A$5.1m loss to ‘challenging’ UK media rights market
Cricket Australia recorded a A$5.1m ($3.2m/€3.3
Foxtel launches campaign ahead of ‘biggest ever month’ of women’s sport
Foxtel has launched a campaign to celebrate and spotlight female athletes ahead of what the pay-television broadcaster describes as the “biggest month ever of women’s sport” across its linear and digit…
Cricket Australia sets out plans for Big Bash revival, Brisbane 2032 inclusion
Cricket Australia has outlined the revitalisation of the Big Bash League (BBL) and the inclusion of cricket at the Brisbane 2032 Olympic and Paralympic Games as two of its top priorities over the next…
Foxtel report reveals growing interest in women’s sport in Australia
72 per cent of Australian men are tuning into television coverage of women’s sport, according to a survey shared by pay-television broadcaster Foxtel ahead of International Women’s Day tomorrow (Tuesday).
Foxtel to broadcast all WBBL matches for first time
Australian pay-television broadcaster Foxtel will show all 59 matches of the Women's Big Bash League for the first time
Weber replaces Rebel as WBBL title sponsor
Australian barbecue products brand Weber Barbecues has been named as the new title sponsor of the Women’s Big Bash League, the Australian Twenty20 cricket league.
Nike becomes official apparel partner of the Big Bash League
Nike has agreed a kit deal with the Big Bash League to supply all eight teams with playing and training wear for next season
Broadcasters step up Women’s Big Bash programming commitment
The Women’s Big Bash League will receive its biggest television footprint to date after Cricket Australia’s domestic broadcasters committed to wider coverage of the 2020 edition of the Twenty20 competition.
Cricket Australia extends sponsorship with KFC
Cricket Australia has extended and expanded its long-running sponsorship agreement with fast-food restaurant chain KFC, covering naming rights to the Big Bash League and new rights around women's cricket
Women’s team and Big Bash rights raise value of Vodafone’s CA deal
Cricket Australia signed telco Vodafone as its Test match series naming rights partner at a double-digit percentage uplift on the previous contract
Round-Up: PP Sports ‘to sue’ EPL, Bach addresses Beijing expo, East Bengal to join ISL, and more
Chinese streaming platform PP Sports is going to sue the English Premier League over the termination of their media-rights contract for the 2019-20 to 2021-22 cycle, according to Chinese news service Beijing…
New Big Bash League season to receive enhanced broadcast coverage
Cricket Australia has detailed enhanced coverage plans for the 2020-21 editions of the Big Bash League and Women’s Big Bash League after confirming the schedules for the Twenty20 competitions.