Women's Tour
Sweetspot tasks Orsen with revitalising struggling Tour of Britain
SweetSpot, which organises and promotes cycling’s Tour of Britain, has turned to Orsen, the Switzerland-based sports marketing agency, to commercialise its events after failing to land a title sponsor.
Cycling’s Women’s Tour set for hiatus amid financial struggles
Organisers of the Women’s Tour cycling event have announced today (Friday) that the race will take a one-year hiatus in 2023 due to increasing running costs and a reduced level of commercial support.
Kuehne+Nagel adds Tour of Britain, Women’s Tour to sponsorship portfolio
Logistics company Kuehne+Nagel has agreed a deal to sponsor the Tour of Britain and Women’s Tour cycling events.