Women's Tour de France
Adecco agrees two-year sponsorship deal for relaunched women’s Tour de France
Human resources firm Adecco has agreed a two-year deal to sponsor the women’s Tour de France.
The agreement sees Adecco become an official recruiter of the eight-day cycling race.
NBC Sports secures US rights to women’s Tour de France
NBC Sports has secured the United States broadcast rights to the Women’s Tour de France, with the event to be aired on cable channel CNBC and streaming service Peacock.
NTT adds women’s Tour de France to sponsorship portfolio
Global technology and business solutions provider NTT has agreed a deal to sponsor the women’s Tour de France ahead of its return to the calendar next year.
SBS adds women’s Tour de France to cycling portfolio
Australian public-service broadcaster SBS has acquired live and exclusive free-to-air rights to the women’s Tour de France cycling event, the inaugural edition of which will take place in 2022.