World Athletics Championships
World Athletics eyes mass participation boost and doubling of sponsors in four-year plan
World Athletics has stated it ambition to double its number of commercial partners, align its hosting protocols with the needs of cities and broaden the mass participation components of its business in…
Heavy losses in World Athletics 2018 accounts but little light shed on Dentsu renegotiation
A leaked copy of World Athletics' 2018 financial accounts has shed more light on the constrained financial picture for the federation and referenced its attempts to renegotiate some of the controversial…
Diack: Russian doping sanctions spread out to protect IAAF sponsorship contracts
Former IAAF president Lamine Diack has suggested he intervened in the way the federation dealt with doping by Russian athletes to protect sponsorship deals and to avoid tarnishing Moscow’s hosting of t…
Uefa, World Athletics and CGF in talks to avoid event clashes
The Commonwealth Games Federation is working with World Athletics and Uefa to ensure the Birmingham Commonwealth Games don’t overlap with a rescheduled World Athletics Championships or the Women’s Eur…
Stakeholders open to rescheduling of 2021 World Athletics Championships
World Athletics and the local organising committee of the 2021 World Athletics Championships, Oregon21, have said they are open to rescheduling their event to accommodate any possible postponement of the…
Nike agrees long-term extension with Chinese Athletics Association
The Chinese Athletics Association and Nike have signed a long-term extension of their current partnership, taking it to 2033
British Athletics appoints PHAR in search for lead partner
British Athletics has taken on sponsorship consultancy PHAR Partnerships to advise on the sale of its flagship Presenting Partner property from 2020
IAAF likely to relax marketing regulations for athletes and member federations
The IAAF, the global governing body for athletics, is planning to give athletes and member federations greater freedoms to promote their sponsors during certain events
Six new IAAF Athletes Commission members elected in Doha
The International Association of Athletics Federations has announced the results of its Athletes' Commission elections, which took place in Doha during the recent World Championships
BBC finalises IAAF World Championships deal to 2023
UK public broadcaster the BBC has taken up an option to broadcast rights in the country to the 2021 and 2023 IAAF World Athletics Championships
EXCLUSIVE: Universities offered free entry to boost numbers at World Athletics Championships
The Qatar Foundation has sent a letter to students and faculty members at several international universities in Doha’s Education City offering them free tickets to the IAAF World Athletics Championships.
Nike Oregon Project’s Salazar handed four-year ban for doping violations
The US Anti-Doping Agency has announced that it has handed American track coach Alberto Salazar a four-year ban from the sport for doping violations committed while he was head of the Nike Oregon Project
German TV audience picks up for World Athletics Championships
The IAAF World Athletics Championships’ sparse attendances and complaints over searing heats for marathon races have failed to dissuade the German television audience as viewing figures pick up in the c…
IAAF CEO Ridgeon says Qatar blockade a factor in poor Doha attendances
IAAF chief executive Jon Ridgeon has admitted attendances at the World Athletics Championships have been below expectations and said the blockade of Qatar has been a factor in the poor turnout for the…
IAAF criticised for low attendances and sweltering marathon conditions
The IAAF has come in for criticism after the first few days of the World Athletics Championships in Doha took place against a backdrop of empty seats and sweltering conditions caused 28 athletes to drop…
IAAF extends long-running TDK and Mondo partnerships
The IAAF has extended sponsorship deals with Japanese electronics company TDK Corporation and Italian sports equipment supplier Mondo
IAAF extends Asics deal for 10 years, approves name change
Japanese sportswear company Asics has extended its deal to be an Official Partner of the International Association of Athletics Federations for 10 years, until 2029
Qatari organisers deny free ticket giveaway for IAAF World Championships
The local organising committee for the World Athletics Championships in Doha has moved to deny reports that migrant workers will be offered free tickets to the event to overcome slow ticket sales