Africa

Multiple Sports
Sponsorship & Marketing

The World Anti-Doping Agency has signed a first-of-its-kind sponsorship deal with sub-Saharan African pay-television broadcaster SuperSport to aid ongoing efforts to diversify its funding mix
Mixed Martial Arts
Media

Disney-owned ESPN Africa has acquired exclusive rights to the Professional Fighters League in sub-Saharan Africa, ahead of the start of the season on April 20
Cricket
Host Broadcast & Production

Automated camera technology company Pixellot has marked the launch of a new multi-camera video solution for cricket by entering into a deal with South African cricket administrator the Lions Cricket Union
Rugby Union
Media

Pan-regional pay-television operator beIN Sports has acquired exclusive broadcast rights to the World Rugby Sevens Series in Australia and all 24 territories across the Middle East and North Africa
Tennis
Media

The French Tennis Federation (FFT) has renewed its media rights agreement for Roland Garros with pay-television broadcaster SuperSport in sub-Saharan Africa for another six years
Motorsport
Events

Formula One chief executive and president Stefano Domenicali has suggested new grands prix in Africa and Las Vegas are under consideration as the motor racing series assesses further expansion of its annual…
Basketball
Sponsorship & Marketing

The Basketball Africa League has secured a multifaceted partnership with Senegal’s tourism promotion board, Agence Sénégalaise de Promotion Touristique, and the country’s marketing and tourism initiative, Destin…
Football
Sponsorship & Marketing

Spanish LaLiga football club Real Madrid has signed up gambling platform SportyBet as a regional sponsor. The deal makes the company the club’s official sponsor in Africa across a multi-year contract.
Netball
Media

The SABC, the South African public-service broadcaster, and pay-television broadcaster SuperSport have secured rights to show the 2023 Netball World Cup, which will take place in Cape Town
Football
Sponsorship & Marketing

Toyota South Africa Motors has expanded its relationship with Kaizer Chiefs by becoming sleeve sponsor of the Premier Soccer League club
Multi-sport
Media

Kenyan state broadcaster KBC will be the exclusive free-to-air broadcaster for the 2022 Commonwealth Games, to be held in Birmingham from July 28 to August 8
Rugby Union
Media

Sanzaar remains confident of agreeing a broadcast rights deal in the United Kingdom for international fixtures despite being unable to secure an agreement for the inaugural Super Rugby Pacific season
Rugby Union
Events

Southern hemisphere rugby union alliance Sanzaar has announced that South Africa will continue to play in its annual Rugby Championship tournament until at least 2025
Multiple Sports
Media

The Sports Rights Owner Coalition, an alliance of more than 50 leading international and national sports rights-holders, has called on the Kenyan Government to refrain from enacting changes to copyright…
Football
Events

Fifa has announced it will choose between Bahrain, the Seychelles and the United Arab Emirates to host its 2023 Beach Soccer World Cup
Basketball
Media

Sportfive has struck deals with multiple broadcasters to secure coverage in different markets for the International Basketball Federation’s Fiba Intercontinental Cup, which tips off today (Friday) in E…
Rugby Union
Sponsorship & Marketing

South Africa Rugby (SA Rugby) has added building materials provider AfriSam to its sponsorship portfolio. The three-year deal makes AfriSam the first company in the category to sponsor SA Rugby
Football
Host Broadcast & Production

Globecast, the satellite distribution and media services company, has announced more details of its two-year agreement with the Confederation of African Football (CAF)