Africa

Football
Media

Agency MBS Sport has acquired broadcast rights in Nigeria to French football’s Ligue 1, in a deal that runs to the end of the 2023-24 season.
Football
Sponsorship & Marketing

Global nutrition company, Herbalife Nutrition has signed its first major sports sponsorship in Africa with South African Premier Soccer League (PSL) football club, Mamelodi Sundowns
Football
Events

The Confederation of African Football has become the first continental governing body to officially back Fifa’s controversial proposal to switch the men’s and women’s World Cups to a biennial hosting model…
Cricket
Events

Sports events have begun to be affected as authorities around the world seek a quick response to the risks posed by the new 'Omicron' Covid variant
Football
Sponsorship & Marketing

French Ligue 1 football club AS Monaco has launched its $ASM fan tokens on fan engagement and rewards app Socios.com, while it has agreed a new sponsorship deal with iGaming brand Premier Bet
Football
Media

Pay-television broadcaster Canal Plus has agreed a one-season extension to its rights deal with the Ivorian Football Federation (FIF) for Ligue 1, the top division of the domestic game
Hockey
Media

The SABC, the South African public-service broadcaster, has struck a deal with the International Hockey Federation (FIH) to cover the forthcoming Women’s Junior World Cup, which will take place in the S…
Football
Media

Tunisia’s Ligue 1 has finally found a broadcaster after a deal was struck with the privately-owned Hannibal TV.
Rugby Union
Events

Diables de Barcelona has been named the first team of a proposed new international club rugby union league that will launch next year, reportedly involving clubs from across Europe and South Africa
Football
Media

The Confederation of African Football (Caf) has announced seemingly last-minute rights deals for its new Women’s Champions League club competition with pay-television broadcasters beIN Sports, SuperSport a…
Football
Sponsorship & Marketing

The Sportfive agency has signed as the exclusive sales representative for the Nigeria Professional Football League (NPFL) and the Nigerian ‘Super Eagles’ men’s national team and ‘Super Falcons’ women’s t…
Football
Media

The Confederation of African Football (Caf) has launched a tender process for host broadcast and television services for its events in 2022 and 2023
Cricket
Media

The SABC, the South African public-service broadcaster, has criticised pay-television broadcaster SuperSport for placing too high a price on sublicensing rights for the ongoing ICC Men's T20 World Cup,…
Basketball
Media

The SABC, the South African public-service broadcaster, has acquired free-to-air rights to the National Basketball League in a “multi-year” agreement announced this afternoon.
Multi-sport
Media

Communications company APO Group has signed a multi-year agreement with the SABC to provide South Africa’s public-service broadcaster with a range of editorial sports content from across Africa.
Multi-sport
Media

The Sportfive agency has been awarded global media and sponsorship rights to the next two editions of the African Games multi-sport event
Football
Media

The Tunisian Football Federation (FTF) remains at odds with Tunisian public broadcaster Télévision Tunisienne over outstanding rights payments during the 2020-21 season.
Football
Media

The Confederation of African Football (Caf) has launched its tender process for pay television and pay-per-view media rights in sub-Saharan Africa, including South Africa, to the 2021 Africa Cup of Nations