Africa

Cricket
Media

Emirati telco Etisalat has secured exclusive media rights in the Middle East and North Africa to the International Cricket Council Men's Twenty20 World Cup 2021 as part of a "ground-breaking collaboration…
Rugby Union
Sponsorship & Marketing

Logistics company DHL Express has confirmed a multi-year naming rights sponsorship deal with Cape Town Stadium, which sees the venue change its name to DHL Stadium
Cricket
Sponsorship & Marketing

UK-based sportswear brand Castore has made its latest move in cricket by signing as the new kit supplier to Cricket South Africa
Multiple Sports
Media

W-Sport, a new women’s sports television channel co-founded by Mickey O’Rourke, chief executive of Premier Sports, and Kelly Butler, former chief executive of Setanta Africa, has launched in sub-Saharan Afr…
Cycling
Events

Rwanda has been awarded hosting rights for the 2025 edition of the International Cycling Union’s (UCI) Road World Championships.
Football
Media

European football’s governing body Uefa, the English Premier League and pay-television broadcaster Canal Plus have welcomed the latest court ruling in Rwanda over the piracy of their broadcast content.
Rugby Union
Sponsorship & Marketing

South African telco Vodacom has become the South African market title sponsor of the pan-national United Rugby Championship for the next four seasons, from 2021-22 to 2024-25
Football
Events

South Africa has signalled that it would be interested in stepping in as the host of this December’s Fifa Club World Cup, after Japan withdrew due to ongoing concerns in the country over the spread of C…
Football
Media

Sporty
Basketball
Media

Spanish basketball league Liga ACB has secured a multi-year contract in the Baltics with TV3 Group, following up on its latest deal with the Baltics-based media group earlier this year
Football
Media

German pay-television broadcaster Sportdigital Fussball has continued expanding its portfolio with the addition of African qualifying matches for the 2022 Fifa World Cup
Football
Sponsorship & Marketing

The Nigerian Football Federation has added telco MTN and airline Air Peace to its sponsorship portfolio in deals worth up to NGN3bn (€6.1m/$7.2m) in total, the federation has revealed.
Golf
Events

Golf’s European Tour has made further alterations to its calendar during Covid-19, with events in Portugal and Spain replacing tournaments in China and Morocco, respectively.
Football
Media

The African Union of Broadcasting, the body of free-to-air broadcasters, has secured a deal with Fifa for free-to-air rights to qualifying matches for the 2022 Fifa World Cup in 17 countries in sub-Saharan…
Multiple Sports
Media

The SABC, South Africa’s public-service broadcaster, is set to launch its own video streaming service in 2022, marking its late entry into the over-the-top streaming sector.
Athletics
Events

The Infront agency has acquired a stake in the Cape Town Marathon, through which it will market media rights and sponsorship packages for the race
Rugby Union
Events

An agreement has been reached between the members of the Sanzaar rugby grouping to host the remaining matches of this year's Rugby Championship in Queensland, Australia
Multiple Sports
Media

The SABC, the South African public broadcaster, has bolstered its SABC Sport channel thanks to a deal with media group Disney that includes rights to World Athletics events, Top Rank boxing, the Dutch…