Africa
Africa Cup of Nations pushed back to avoid Fifa Club World Cup clash
The 2025 Africa Cup of Nations will now take place in early 2026 to avoid a clash with Fifa’s new Club World Cup competition, which launches in the US next summer.
Amul’s USA Cricket, CSA deals continue team sponsorship strategy for ICC events
Indian dairy brand follows Cricket World Cup team deals by joining forces with co-host USA Cricket, and Cricket South Africa, for T20 World Cup.
LaLiga opts for non-exclusive rights move in sub-Saharan Africa
LaLiga is to have at least two English-language broadcasters in sub-Saharan Africa from next season, after non-exclusive rights were sold to pay-television's StarTimes and Tanzania-based Azam Media.
EMedia gains interim relief in MultiChoice battle over sports rights access
EMedia states it is "satisfied that our perseverance to stop MultiChoice’s anti-competitive behaviour has paid off" following the Competition Tribunal ruling.
Tributes paid to MultiChoice’s passionate and selfless Brandon Foot
Brandon Foot has been hailed by his former colleagues and industry peers as generous, empathetic and hugely passionate about sport as tributes pour in for the vastly experienced South African sports media…
Five editions of expanded annual Fifa U17 World Cup awarded to Qatar
Fifa has continued the expansion of its international tournaments with the announcement that Qatar is to host the next five editions of an annual 48-team men’s U17 World Cup, with Morocco set to stage t…
PFL lands SuperSport ahead of Africa division launch
Professional Fighters League (PFL) events are to be broadcast across sub-Saharan Africa on SuperSport after the pay-television broadcaster signed off on a rights deal
MMS, PC Plus Group to sell World Athletics rights in sub-Saharan Africa
The Marketing & Media Solutions agency and PC Plus Group have secured media rights in sub-Saharan Africa for all World Athletics Series events from 2024 to 2029 in a deal with Eurovision Sport.
SA Rugby eyeing sponsorship uplift following ASG investment
South Africa Rugby is hoping that its proposed commercial agreement with US-based private equity firm Ackerley Sports Group (ASG) will enable the governing body to double its sponsorship revenue by the 2027 World Cup.
OVG, Live Nation among backers of new landmark arena for Nigeria
Construction has begun on what is set to become Nigeria’s first major arena, with the Lagos venue seeking to attract the likes of the Ultimate Fighting Championship (UFC), wrestling promotion WWE and boxing and basketball events.
New World TV moves for French-language rights to Uefa club competitions
New World TV has announced its acquisition of Uefa club competition French-language broadcast rights in sub-Saharan Africa from 2024-25 to 2026-27 while incumbent Canal Plus Afrique has secured a package…
SA Rugby to set up commercial unit with investor ASG
South Africa Rugby is to establish a commercial vehicle to manage its media and sponsorship rights after striking an agreement with Ackerley Sports Group (ASG), a new unit of the US investment firm
EXCLUSIVE: SportyTV secures Paris 2024 rights in Ghana, Nigeria
SportyTV has acquired free-to-air Paris 2024 broadcast rights in Ghana and Nigeria in a deal with the Infront agency expected to be announced later today (Tuesday)
MultiChoice rejects Canal Plus takeover approach
Pan-African media group MultiChoice, owner of pay-television broadcaster SuperSport and pay-television operator DStv, has rejected a full takeover offer from Canal Plus, the France-based pay-television broadcaster, stating it “significantly undervalues” the group and its future prospects.
Canal Plus launches MultiChoice takeover offer amid proposed Vivendi split
Canal Plus, the France-based pay-television broadcaster, has submitted a full takeover offer for pan-African media group MultiChoice, owner of pay-television broadcaster SuperSport and pay-television operator DStv.
Unilever adds to football portfolio with two-year CAF deal
Unilever has added to its already significant football sponsorship portfolio by agreeing a deal to sponsor the Confederation of African Football’s (CAF) forthcoming men’s Africa Cup of Nations tournament in the Ivory Coast and its women’s equivalent in Morocco in 2024.
StarTimes, SABC deal with New World TV for Afcon
StarTimes, the pay-television broadcaster in sub-Saharan Africa, has acquired rights to the upcoming Africa Cup of Nations (Afcon) in Ivory Coast
NBA picks Rwandan lawyer Akamanzi to spearhead African unit’s next stage of growth
The National Basketball Association (NBA) has appointed Clare Akamanzi as the new chief executive of NBA Africa