Africa

Rugby Union
Sponsorship & Marketing

The CSM Sport & Entertainment agency has been appointed by both SA Rugby and the British & Irish Lions as their official sponsorship agency to exclusively manage all sponsorship rights for the Lions 2021…
Rugby Union
Sponsorship & Marketing

South African telecoms operator MTN is set to renew its headline sponsorship of the Springboks, South Africa’s world championship-winning rugby union team.
Basketball
Media

The NBA basketball league has agreed a rights deal in South Africa with free-to-air broadcaster e.tv. The multi-year agreement names e
Football
Business

Lagardère, the France-based conglomerate, has said it will contest the Confederation of African Football’s decision to cancel its global media and sponsorship rights agreement with the Lagardère Sports age…
Football
Media

The Nigerian Television Authority, the nation’s public broadcaster, has acquired sublicensed rights to one English Premier League fixture per match week.
Rugby Union
Media

South African public-service broadcaster the SABC has agreed a sublicensing deal with pay-television broadcaster SuperSport that ensures Saturday’s Rugby World Cup final between South Africa and England r…
Rugby Union
Events

World Rugby has awarded hosting rights for the 2022 Rugby World Cup Sevens to South Africa, with Cape Town’s staging of the event to mark its first edition on the continent.
Rugby Union
Sponsorship & Marketing

The Sharks, the Durban-based Super Rugby franchise, has unveiled South African sports betting operator Hollywoodbets as a new associate sponsor. The deal will run for three years, from 2020 to 2022.
Governance

Since August 16th, 2019, TV MEDIA SPORT (TVMS) markets and distributes the 12th edition of the African Games “RABAT 2019” after winning and signing an agreement with the ANOCA (Association of National Olymp…
Football
Media

The South African national football team has returned to the screens of SABC following the conclusion of a new rights deal between the public-service broadcaster and the South African Football Association
Table Tennis
Events

Australia, Germany, Kuwait and South Africa have expressed an interest in hosting the International Table Tennis Federation’s (ITTF) World Championships Finals in 2023.
Cricket
Sponsorship & Marketing

South African sports betting operator Hollywoodbets has agreed a deal to acquire naming rights to Kingsmead Cricket Ground, home of Durban-based franchise the Dolphins
Media

Embattled South African public-service broadcaster the SABC is today (Monday) set to receive around two-thirds of a ZAR3.2bn (€192.4m/$211.4
Motorsport
Events

Hong Kong has lost its latest major sporting event amid the ongoing unrest in the country, with Formula E dropping its round from the 2019-20 calendar in favour of a return to Marrakesh, Morocco
Golf
Events

Golf’s Ladies European Tour (LET) will end its 2019 season in Kenya after agreeing a deal to stage a new tournament in the East African country.
Cricket
Media

Cricket South Africa has confirmed the extension of a rights deal with the SABC for the Mzansi Super League, with the cash-strapped public-service broadcaster reportedly paying a rights fee for this year’s e…
Football
Events

Match Hospitality has been named as the exclusive sales agent in a number of territories for official hospitality during next year’s Uefa European Championships.
Football
Sponsorship & Marketing

Online betting firm SportPesa has quit its Kenyan operations because of a change in Kenyan betting tax