Africa

Soft drink giant Coca-Cola has extended its sponsorship of youth rugby in South Africa.

FIFA president Sepp Blatter has taken a swipe at the ticketing arrangements for the current World Cup.

Cricket publishing company The Wisden Group has acquired the business interests of Hawk-Eye Innovations Limited, the global pioneer in ball tracking technology for sports broadcasting and officiating.

It will come as little surprise to most, but Brazil’s soccer team is the most commercially attractive for corporate sponsorship to play at next month’s FIFA World Cup, according to a survey conducted by a sports marketing company.

The Confederation of African Football (CAF) has unveiled its shortlist to host the 2010 African Nations Cup.

Budweiser brewer Anheuser-Busch has become the first company to sign up as a FIFA World Cup sponsor for the period spanning 2007 to 2014.

English cricket club Sussex have appointed a new chief executive.

The International Rugby Board (IRB) has unveiled details of High Performance investments for lesser nations as part of its £30 million global strategic investment programme.

The Professional Squash Association has awarded the rights to host and promote the PSA Men's World Open Squash Championship to Egypt.

Heineken International has renewed its contract with Rugby World Cup Ltd to sponsor next year's tournament in France.

Infront Sports & Media will be the exclusive global marketing partner for the Chinese men’s and women’s national football teams until the end of 2010.

The IAAF says a record number of countries have declared an interest to host the 2011 World Championships in Athletics.

The FINA World Cup Swimming Series has achieved a high in television exposure, reaching more than 100 countries across five continents.

Twenty travel agencies from 11 countries across the globe are the first Official Travel Agents (OTAs) approved to sell packages, inclusive of match tickets, for ICC Cricket World Cup 2007.

Nimbus Communications Limited, the global media rights partner of the BCCI, has agreed TV deals for terrestrial broadcasts of Indian cricket across a number of African countries.

South Africa has been warned that it needs to make a major investment in telecommunications to avoid chaos in broadcasting the 2010 FIFA World Cup.