Africa

Multiple Sports
Events

South Africa’s major events bidding strategy is now focused on competitions featuring just one sport due to the wider infrastructure requirements for larger events, according to Sam Ramsamy, the honorary p…
Football
Media

Senegalese media group E-Media has filed an appeal with the competition commission of the West African Economic and Monetary Union (UEMOA) over the award of 2022 Fifa World Cup rights in Senegal
Basketball
Media

The NBA basketball league and sports broadcaster ESPN have extended and expanded their rights deal in Africa under a 'multi-year' renewal
Cricket
Media

Indian media group Viacom18 has finalised an agreement with Cricket South Africa for the exclusive digital and television rights to all international men’s and women’s matches in the country from 2024-25 to …
Football
Media

Brazilian agency LiveMode has brokered an agreement on behalf of Fifa for matches from this year’s World Cup to be broadcast on streamer and digital influencer Casimiro’s various platforms in Brazil.
Football
Sponsorship & Marketing

The Ghana Football Association (GFA) has agreed new sponsorship deals with South African telecommunications firm MTN and US technology company Uber ahead of the national team’s 2022 Fifa World Cup campaign.
Football
Media

Italy’s Serie B will be broadcast for the first time in Australia, New Zealand and sub-Saharan Africa after Helbiz Media, the league’s international rights distributor, reached agreements with intermediaries Ath…
Wrestling
Media

Entertainment company MultiChoice and World Wrestling Entertainment have announced a new broadcast deal that will see Showmax, the group’s streaming service in sub-Saharan Africa, become the new home o…
Football
Media

1190 Sports, the international broadcast rights-holder to Brazil’s top two football leagues, has signed an agreement with Turkish pay-television broadcaster D-Smart to show the top-tier Brasileiro Serie A…
Football
Media

The Sporty Group has launched its free-to-air linear and online sports television network in Nigeria, and will show the English Premier League, Italy's Serie A and the German Bundesliga in the country
Basketball
Licensing & Merchandising

The National Basketball Association has further expanded its international reach by partnering with sportswear retailer Shesha to open the league's first retail store in Africa
Cricket
Sponsorship & Marketing

Dubai-based logistics company DP World has assumed naming rights to Johannesburg’s Wanderers Stadium, a home ground for South Africa’s national cricket team.
Multiple Sports
Media

South African public-service broadcaster the SABC has reported an improvement in its net loss for the 2021-22 financial year. The SABC stated that its net loss of ZAR201m ($11.08m/€11.4
Rugby League
Media

Streaming platform Fite has acquired rights in multiple territories to the upcoming Rugby League World Cup, which will take place in England
Football
Events

The Confederation of African Football (CAF) has opened a fresh bidding process for the 2025 Africa Cup of Nations (AFCON) after stripping the hosting rights from Guinea
Football
Host Broadcast & Production

Pan-African media group MultiChoice, owner of pay-television broadcaster SuperSport and pay-television operator DStv, plans to launch two 4K channels prior to the 2022 Fifa World Cup
Rugby Union
Sponsorship & Marketing

SA Rugby, governing body of South African rugby union, has rekindled a relationship with Nike, signing the US sportswear and equipment manufacturer as its new technical apparel provider from 2023
Multi-sport
Events

The Egyptian government has announced that President Abdel Fattah El-Sisi has given the country’s sports authorities the green light to draw up a bid for the 2036 Summer Olympic and Paralympic Games.