Americas

Golf
Sponsorship & Marketing

Derivatives marketplace CME Group has renewed its title sponsorship of the LPGA Tour Championship and the season-long Race to CME Globe points competition until 2027.
Freeskiing
Media

The Snow League, a new competition founded by action sports superstar Shaun White, has landed its first media rights deal, a multi-year agreement with NBC Sports in the US.
Multiple Sports
Media

The new-look Pac-12 Conference has appointed Octagon to lead its media rights negotiations, two years on from a failed broadcast deal and the fallout of the conference
Baseball
Sponsorship & Marketing

The Houston Astros Major League Baseball club has reached a 15-year stadium naming-rights deal with Daikin Comfort Technologies North America to rename the home of the Astros as Daikin Park.
Basketball
Media

Warner Bros. Discovery has settled its lawsuit against the National Basketball Association, bringing an end to the legal saga spurred by the league’s new domestic broadcast deals.
Multiple Sports
Finance & Law

Walt Disney’s streaming business continues to be profitable, partially offsetting a sharp fall in its linear networks' operating income in its fourth-quarter results.
Football
Media

TV Pública has reportedly been told it will not be able to broadcast matches from the Primera División next season, ending a period of domestic free-to-air coverage of the Argentinian top-flight.
Multiple Sports
Media

Diamond Sports Group has received approval to emerge from bankruptcy, with 27 major league sports franchises in its portfolio and a significantly downsized debt position.
Motorsport
Events

Liberty Media has unveiled plans to spin off various assets, excluding Formula 1, into a separate publicly traded company, called Liberty Live, and revealed the impending exit of group CEO Greg Maffei
Multiple Sports
Sponsorship & Marketing

US marketing agency rEvolution has entered into an agreement with name, image and likeness (NIL) collective-backer Blueprint Sports (BPSE), as the US college sports sponsorship market continues to skyrocket
Golf
Sponsorship & Marketing

Best Buy, the US technology retailer, has announced its first move into golf, becoming the third founding partner of TGL, the tech-driven team indoor golf league
Tennis
Media

Tennis Channel has announced a direct-to-consumer product, marking the first time in its 21-year history that viewers do not need a cable subscription to access content
Football
Media

Fifa has begun the sales process in the host country of Brazil for media rights to the 2027 Women's World Cup, in what is expected to be a highly competitive auction
Cricket
Media

Cricket West Indies has struck a domestic media rights agreement with ESPN until 2030, providing the governing body with the long-term broadcast deal it has craved
Multiple Sports
Finance & Law

Hospitality sales related to the Paris 2024 Olympics helped boost revenues at Endeavor, where sports were the biggest driver of growth across the group in an otherwise mixed third quarter.
Boxing
Finance & Law

Boxing remains a vertical of interest to TKO but there will be no immediate move into the sport described "at its best as confused and fragmented, at its worst as broken" by president Mark Shapiro.
Rugby Union
Events

The United States is looking to bring a British & Irish Lions match to the country for the first time, as part of a wider strategy to drive interest in the sport ahead of its hosting of the 2031 Rugby…
Football
Media

Women's World Cup media rights are being sold by Fifa on a standalone basis for the first time in the United States.