Americas

Best Buy, the US technology retailer, has announced its first move into golf, becoming the third founding partner of TGL, the tech-driven team indoor golf league

Tennis Channel has announced a direct-to-consumer product, marking the first time in its 21-year history that viewers do not need a cable subscription to access content

Fifa has begun the sales process in the host country of Brazil for media rights to the 2027 Women's World Cup, in what is expected to be a highly competitive auction

Cricket West Indies has struck a domestic media rights agreement with ESPN until 2030, providing the governing body with the long-term broadcast deal it has craved

Hospitality sales related to the Paris 2024 Olympics helped boost revenues at Endeavor, where sports were the biggest driver of growth across the group in an otherwise mixed third quarter.

Boxing remains a vertical of interest to TKO but there will be no immediate move into the sport described "at its best as confused and fragmented, at its worst as broken" by president Mark Shapiro.

The United States is looking to bring a British & Irish Lions match to the country for the first time, as part of a wider strategy to drive interest in the sport ahead of its hosting of the 2031 Rugby…

Women's World Cup media rights are being sold by Fifa on a standalone basis for the first time in the United States.

The National Basketball Association (NBA) has extended its hosting agreement in Mexico City but remains “many years off” establishing a team in the most populous city in North America.

Fubo has improved its third-quarter performance compared to the same period last year, though is still operating at a loss, the streaming platform has revealed in its latest financials earnings report

Two years after its previous deal fell through, St. Louis City SC has announced battery giant Energizer as its new stadium naming sponsor.

The University of Cincinnati (UC) has become the latest top college in the United States to bring its sponsorship sales in-house.

Mexican tourism board Visit Nayarit has continued its push into US sport by striking a sponsorship deal with the Los Angeles Lakers

Comcast has reported a near $2bn uplift in quarterly total revenue, year-on-year, aided by what chairman and CEO, Brian Roberts, described as an “incredibly successful Paris Summer Olympics”

The commercial programme for the Los Angeles 2028 Olympic Games is to be spearheaded by former Nike executive John Slusher.

Eagle Football Holdings (EFH), the multi-club ownership group run by American entrepreneur John Textor, has announced plans for a $1.1bn (€1bn) recapitalisation ahead of a New York Stock Exchange flotation next year.