Americas

US College Sport
Finance & Law

A US appeals court has ruled that some college athletes may qualify as employees under federal wage laws, in what is another setback to the National Collegiate Athletic Association in its long-running…
Baseball
Sponsorship & Marketing

MGM Resorts International has chosen its MGM Resorts brand to become a 'Proud Partner’ of the New York Yankees in a move linked to the awarding of up to three full commercial casino licences in the New Y…
American Football
Finance & Law

The National Football League is set to allow each of its 32 franchises to sell to private equity investors, albeit up to a limit of 10 per cent only, commissioner Roger Goodell has declared
American Football
Media

The National Football League's decision to take a regular-season game to Brazil for the first time has resulted in a new media deal in the country targeting a younger audience, the streaming platform CazéTV.
US College Sport
Media

Legends, the global experiences firm, has expanded its role in the US college sports scene, signing a 10-year multi-media rights partnership with Florida State University (FSU)
Golf
Sponsorship & Marketing

Ahead of the next Presidents Cup in Canada, the PGA Tour has announced domestic cybersecurity brand 1Password as a new global sponsor.
Basketball
Sponsorship & Marketing

NBA Champion Boston Celtics has a new jersey patch partner in New England-headquartered Amica Mutual Insurance, the longest-standing mutual car insurer in the US
Ice Hockey
Licensing & Merchandising

New Era has struck its first central licensing agreement with the National Hockey League, meaning it now has similar deals in place with all five of North America's major sports leagues
Horse Racing
Sponsorship & Marketing

The New York Racing Association has strengthened its association with Playfly Sports, which will aid a $455m transformation project aiming to “set the global standard” for horse racing venues.
Ice Hockey
Media

The Dallas Stars is set to become the first US major league sports franchise to offer free direct-to-consumer streaming of its games in a landmark move
Multiple Sports
Media

After almost a year of negotiations with prospective buyers, Paramount Global has reached a deal with Skydance Media to form ‘New Paramount’ in an agreement that places the enterprise value of the merged entity at $28bn.
Multiple Sports
Industry Moves

Guillermo Santa Cruz and James Tree, two of IMG’s most senior executives in the Americas, are leaving the agency.
Ice Hockey
Media

Stanley Cup champion Florida Panthers has left Diamond Sports Group and signed with Scripps Sports to broadcast the team's games for free to the local area in South Florida
Basketball
Sponsorship & Marketing

US-based sporting goods manufacturer Baden Sports has made a move into the European market in a four-year official ball supply deal with Germany’s Basketball Bundesliga (BBL).
Basketball
Events

The NBA has undertaken a major revamp to its esports competition, the 2K League, turning it into an influencer- and celebrity-led digital entertainment business in a bid to halt dwindling audiences.
Football
Finance & Law

Angel City of the National Women's Soccer League has been valued at $300m (€278.8m), a global record for a women’s sports franchise, following a long-term investment from Willow Bay and her husband, Disney CEO Bob Iger.
US College Sport
Media

As Warner Bros. Discovery's TNT Sports searches for more domestic deals ahead of the loss of its National Basketball Association rights, the company has announced a multi-year agreement for Mountain West Conference college football games.
American Football
Media

The National Football League's domestic out-of-market Sunday Ticket package will be able to be streamed in US commercial businesses for the first time, after EverPass Media, the media platform of the NFL…