Americas

Olympic Games
Sponsorship & Marketing

Cisco joins LA28's second tier of major sponsors as the organising committee continues to chip away at its $2.5bn sponsorship revenue goal.
Football
Sponsorship & Marketing

Coca-Cola has been announced as a late addition to the sponsorship portfolio for the 2024 Copa América, building on its existing association with competition organiser Conmebol’s club competitions.
American Football
Licensing & Merchandising

The Baltimore Ravens, of the National Football League, and global e-commerce company Fanatics have outlined plans to dramatically increase gameday revenues with a year-round retail store to open in 2025…
Football
Media

Canadian Soccer Business (CSB) and the Mediapro Canada agency have claimed an end to their legal dispute that left the future of the Canadian Premier League hanging in the balance.
Cricket
Sponsorship & Marketing

The organisers of Major League Cricket (MLC) are in the market for a naming-rights sponsor for the Grand Prairie stadium in Texas, SportBusiness can reveal
Basketball
Fan Engagement

Nearly 70 per cent of the NBA's social media engagement across central, team and player accounts comes from outside the United States, with its roster of international stars making the league a truly global…
Multiple Sports
Media

Diamond Sports Group, the owner and operator of 19 regional sports networks (RSN) in the United States, has asked the federal bankruptcy court in Texas overseeing its case to hold an emergency hearing…
American Football
Media

Sports data and betting services company Genius Sports is bringing its augmented broadcast technology to the Canadian Football League, airing live streams exclusively on Bell Media's TSN+
Football
Media

Brazilian football giants Corinthians is said to be closing in on an agreement to join the Liga Forte União (LFU) collective, in what would represent a major financial blow to the rival Libra body.
Freeskiing
Events

The Snow League will debut in the United States early next year and has investment from the likes of Will Ventures, Ares Management funds, David Blitzer and Ryan Sports Ventures
Golf
Sponsorship & Marketing

Car rental company Avis has today (Monday) extended its sponsorship deal with the PGA Tour through 2028, and added reigning PGA Championship winner Xander Schauffele as a brand ambassador
Football
Media

The Ecuadorian Pro League has said it is focused on securing a new domestic broadcaster when Serie A gets back under way in August, as a war of words escalates with its former media rights partner GolTV
Basketball
Events

The new-look Big3 basketball competition is heading to Miami, with the purchase of a $10m (€9.3m) franchise led by local media and sports executive Heath Freeman.
US College Sport
Sponsorship & Marketing

College sports conferences have begun exploring naming-rights sponsorships as they look for new ways to draw revenue amid a changing financial landscape
Basketball
Events

Unrivaled, a 30-player 3x3 short-format basketball league for professional players, is looking to reshape the offseason for athletes, offering six-figure salaries to keep the stars of the WNBA at home.
Motorsport
Media

IndyCar's new domestic media rights deal with Fox will ensure the open-wheel racing series remains on free-to-air television in the US, with every race set to air on Fox's national network
Action Sports
Events

Action sports event X Games is to undergo its first major transformation since coming under the majority ownership of private equity firm MSP Sports Capital more than 18 months ago, shifting to a team-based league structure.
Football
Media

NBCUniversal's Peacock streaming service is to show every game from the inaugural season of USL Super League, the United States' new women's competition, while TelevisaUnivision has picked up Spanish-language…