Americas

Multi-sport
Events

Political instability in France places caveats against effort to land 2030 Winter Olympic and Paralympic Games
Football
Sponsorship & Marketing

Florida tourism authority Experience Kissimmee has signed its biggest-ever deal in the UK football market by acquiring the sleeve sponsorship rights at Brighton & Hove Albion
Football
Media

Canada's new Northern Super League has a platform to help attract sponsorship deals after it was announced that all matches will be broadcast through a combination of Bell Media's TSN and RDS, plus public broadcasters CBC Sports and Radio-Canada.
Multi-sport
Events

An American 2034 Games is expected to raise just shy of $4bn in revenue, as the IOC prepares to discuss the future Games plan
Football
Sponsorship & Marketing

German workwear brand Engelbert Strauss has signalled its intention to move into the Americas by agreeing a multi-year sponsorship deal with the Federación Mexicana de Fútbol (FMF) on the eve of the C…
Baseball
Sponsorship & Marketing

The Baltimore Orioles of Major League Baseball has secured its first jersey patch sponsor in a deal with investment firm T. Rowe Price. The multi-year sponsorship puts T
Football
Sponsorship & Marketing

Just six months after announcing a record shirt sponsorship deal with Corinthians, online betting company VaideBet has ended the agreement amid an ongoing anti-corruption investigation involving the Brazilian football club.
Tennis
Media

Warner Bros. Discovery has reportedly agreed terms on a 10-year contract to broadcast the French Open in the US, thus ending a long-standing run on NBC Sports.
American Football
Sponsorship & Marketing

More US colleges are set to seek new revenue streams after the National Collegiate Athletics Association (NCAA) announced it will allow sponsor advertising on football fields for regular-season games in…
Football
Media

GolTV's 10-year domestic rights deal for Ecuador’s top-tier two leagues has been ripped up with four years still to run after the pay-television broadcaster failed to meet payment deadlines.
Ice Hockey
Media

Amazon's impending entrance into live ice hockey broadcasting is to be complemented with a behind-the-scenes docuseries focused on some of the National Hockey League's top players.
Olympic Games
Industry Moves

The organising committee for the 2028 Los Angeles Olympics and Paralympics has finally filled its chief executive void, with Reynold Hoover the third person to take on the role.
Tennis
Industry Moves

Portia Archer, a senior US sports and media executive, has today (Wednesday) been named as the new chief executive of the Women’s Tennis Association.
Golf
Sponsorship & Marketing

All tournaments on the PGA Tour now have a title sponsor for the ongoing 2024 season, after Isco Industries, a piping solutions provider, acquired naming rights for the top event in Kentucky
Cricket
Sponsorship & Marketing

Mumbai Indians-owned MI New York has signed Accenture as its front-of-shirt sponsor in the latest signal of the upward trajectory of Major League Cricket (MLC).
Ice Hockey
Sponsorship & Marketing

Budweiser is back as an official beer of the National Hockey League in Canada after a two-year hiatus, while the league's sales process is live to fill the same category in the US market.
College Sports
Sponsorship & Marketing

Two Circles has continued its US market push under new ownership with the creation of a business vertical to help maximise the value of college sports athletes’ name, image and likeness (NIL) rights.
Football
Media

The Uefa Champions League final was the third most-watched on record in homes across the United States, while also setting a new milestone for Paramount+, the streaming service.