Americas

Baseball
Media

A deal will also reportedly involve FanDuel-related programming for Diamond channels, the resale of Diamond’s streaming service to fans and an equity stake in the company.
Baseball
Sponsorship & Marketing

Zoom Workplace has been announced as Major League Baseball's presenting partner for the 2024 London Series, a two-game series between the New York Mets and Philadelphia Phillies at London Stadium June…
Baseball
Licensing & Merchandising

OneTeam Partners, the company working with US player unions to derive value from group licensing rights, has created an international venture with the Major League Baseball Players Association (MLBPA).
Cricket
Media

Sports streaming service FuboTV has agreed a deal with Willow by Cricbuzz to offer streaming and on-demand cricket on its service ahead of next month's ICC men's T20 World Cup
Football
Sponsorship & Marketing

Consumer electronics brand TCL has extended its sponsorship agreement with Conmebol and will once again be a sponsor of this year’s Copa América tournament, becoming the latest Chinese brand to announce a deal with the South American football confederation.
Football
Events

Canada's professional women's football league has been unveiled as the Northern Super League, which will kick off in April 2025 with six founding member clubs during a challenging time for club football in the country.
Football
Sports Betting

Infront has begun selling international broadcast and betting rights to the Campeonato Brasileiro Série A after striking one-year deals with the Liga Forte Uniao (LFU) and Libra blocs of clubs, SportBusiness understands.
Multiple Sports
Finance & Law

The NCAA and its five biggest conferences have agreed to a $2.8bn settlement in several antirust cases that will usher in a new era of college sports by allowing schools to directly pay athletes.
US College Sport
Finance & Law

RedBird Capital Partners and Weatherford Capital have announced a new private equity firm, Collegiate Athletics Solutions (CAS), to invest in public and private university athletic departments in the United…
Football
Sponsorship & Marketing

Lega Serie A USA has hired American sports marketing firm Allied Sports as an official agency of record to support the league's North American office in New York in its efforts to expand commercially
Basketball
Sponsorship & Marketing

The Indiana Fever player has agreed a multi-year sponsorship and her stardom can be measured by Clark being the first athlete to sign an endorsement deal with Wilson since NBA legend Michael Jordan.
Football
Media

A total of 79 FA Cup matches each season will continue to be streamed exclusively on ESPN+ in the US market for four more seasons after the Disney-owned broadcaster reached a renewal agreement with IMG.
US College Sport
Finance & Law

The Big Ten Conference has reported a record $880m (€810m) in total revenue for the financial year to June 30, 2023, according to a copy of the conference's tax return obtained by SportBusiness.
Football
Sponsorship & Marketing

Chinese electric car leader BYD has signed as regional sponsor of the 2024 Copa América in a deal that could include digital overlay technology at the tournament for the first time.
Motorsport
Sponsorship & Marketing

Penske Entertainment has widened its already broad portfolio of IndyCar Official Partners in a sponsorship agreement with US-based digital technology group Cisco.
Football
Media

Club Tigres, one of the most successful Mexican clubs of the last decade, is to move away from an exclusive domestic rights deal in favour of three broadcast partners
Bull Riding
Media

PBR's new domestic rights deals with CBS and Merit Street Media will create live weekend viewing slots akin to major league sports and allow the Endeavor-owned property to tap into an audience outside of its core following.
Football
Events

The Fifa Women's World Cup is heading to South America for the first time in 2027, after Brazil today (Friday) defeated a joint proposal from Belgium, Netherlands and Germany.