Americas

Motorsport
Sponsorship & Marketing

Nascar has announced beverage company Liquid Death as an official partner of the motorsport series, making the drinks brand its first 'official iced tea sponsor'
Football
Media

The Brasileirão Série B 2024 kicked off with all matches shown live over the weekend, after a late completion of the broadcast picture in the country.
Ice Hockey
Governance

The National Hockey League's board of governors, made up of league owners, has approved the $1.2bn (€1.1bn) sale of the Arizona Coyotes to Smith Entertainment Group (SEG), the owners of several Utah pro sports franchises.
American Football
Finance & Law

The National Football League is preparing to be the final major North American sports league to permit private equity investment, albeit with certain stipulations attached to any deals.
Multiple Sports
Media

Regional sports network (RSN) owner and operator Diamond Sports Group has taken another step towards exiting Chapter 11 bankruptcy protection, after a judge scheduled a June 18 confirmation hearing.
Basketball
Sponsorship & Marketing

Global venture capital firm Cleveland Avenue has deepened its ties with WNBA side Phoenix Mercury by announcing an innovative revolving jersey patch sponsorship deal with the team.  
Multi-sport
Sponsorship & Marketing

The organisers of the 2028 Los Angeles Olympic Games have lost one major sponsor but gained another as the domestic sponsorship programme charts an unpredictable course to its revenue target of $2.5bn (€2.35bn).
Ice Hockey
Sponsorship & Marketing

The National Hockey League has ended its search for a new sports drink sponsor in the wake of BioSteel's bankruptcy by signing a long-term agreement with BodyArmor
Basketball
Media

The Women's National Basketball Association plans to negotiate its future media rights deals in partnership with the NBA, the league confirmed at the WNBA Draft
Athletics
Sponsorship & Marketing

Puma's longstanding relationship with the Jamaica Athletics Administrative Association (JAAA) could be tested amid reports of a new kit supplier deal tabled by rival Adidas.
Football
Host Broadcast & Production

Host Broadcast Services has sought to diversify its portfolio by adding the 2024 Copa América to the list of top-tier football events it is the host broadcaster for.
Motorsport
Media

The final eight races of Nascar's Xfinity Series will exclusively air on The CW Network this season, accelerating the network's seven-year deal that was set to begin in 2025
Baseball
Sponsorship & Marketing

The arrival of a third Japan-linked sponsor for the Los Angeles Dodgers since the signing of superstar Shohei Ohtani is adding new commercial impetus for the Major League Baseball side.
Multiple Sports
Fan Engagement

Taking place from August 16-18, Fanatics Fest NYC will seek to “celebrate and elevate modern sports fandom in all its forms”
Basketball
Media

CBS Sports has signed a new rights deal with the Women's National Basketball Association, which SportBusiness understands runs for two years, as it prepares for record network coverage of the league in 2024.
Football
Sponsorship & Marketing

The Uruguayan Football Federation (AUF) is to launch a kit supply tender later this year after signing a short-term deal with Nike for the upcoming men's Copa America.
College Sports
Sponsorship & Marketing

Under Armour has shed the Auburn Tigers from its once bulging college sports portfolio just days after Kevin Plank – the architect of the brand’s original college sports team acquisition programme – returned to his seat as chief executive.
Football
Sponsorship & Marketing

The Mexican Football Federation (FMF) has announced a sponsorship deal with Chilean wine Casillero del Diablo for Mexico's annual US 'MexTour' in a deal that encompasses the men's and women's national…