Americas

Football
Sponsorship & Marketing

Hisense has become the first brand to sponsor the 2025 Fifa Club World Cup, kickstarting the commercial programme for the competition that has so far failed to catch fire.
Ice Hockey
Sponsorship & Marketing

Ahead of the start of its second season, the PWHL is looking for commercial development with the help of Deep Blue Sports + Entertainment.
Multiple Sports
Finance & Law

Caribbean pay-television broadcaster Verticast and regional telcos Flow and Digicel are heading to the courts in the first quarter of 2025 in an anti-competitive lawsuit
American Football
Media

Cosm, the immersive technology and entertainment company, has reached an enhanced agreement with the National Football League to show live matches for the rest of the 2024 season.
Ice Hockey
Sponsorship & Marketing

The New York Islanders of the NHL has agreed a helmet sponsorship deal with engineering platform Viam that will look to use artificial intelligence, data and automation to unlock efficiencies in the team’s UBS Arena.
Football
Finance & Law

Emilio Azcárraga has stepped down as executive chairman of Televisa amid a US Department of Justice probe into the Mexican media giant’s historic Fifa World Cup broadcast rights deal.
Basketball
Sponsorship & Marketing

Cryptocurrency platform Coinbase has furthered its presence in the National Basketball Association (NBA) via a deal with the Golden State Warriors despite the franchise's previous agreement with now-bankrupt …
Multiple Sports
Finance & Law

Endeavor Group is to sell three of its major businesses, including the IMG agency, to TKO, the entity it spun off last year to house WWE and UFC and listed on the New York Stock Exchange.
Basketball
Media

The Women’s National Basketball Association achieved record peak and average ratings with its five-game Finals this month.
Multiple Sports
Media

Amid a turbulent time for sports television bundles in the United States, streaming platform Fubo announced today (Tuesday) that it is launching standalone subscription services
Basketball
Sponsorship & Marketing

Nike has renewed its comprehensive marketing partnership with the National Basketball Association in a deal reportedly worth significantly more than the previous sponsorship and licensing deal with the…
Table Tennis
Events

Taking place from July 3-13, the US Smash represents the first WTT Series event to be held in the United States
Rugby Union
Sponsorship & Marketing

A deal with USA Rugby marks the latest contract win for Macron, after the Italian sportswear firm struck a multi-year agreement with the national governing body.
Football
Host Broadcast & Production

Mediapro has described the termination of its long-held Colombian league production services agreement with pay-television broadcaster Win Sports as both abrupt and unjustifiable
Mixed Martial Arts
Media

TKO’s preference is for Ultimate Fighting Championship (UFC) to remain on ESPN screens in the US beyond 2025, but the make-up of any new contract is likely to look very different to the existing deal with more fights on network TV targeted.
Basketball
Media

TNT Sports has reached a multi-year media rights deal with Unrivaled, the new US women’s professional basketball league, investing in the league and becoming an equity partner.  
Football
Media

Major League Soccer’s decade-long, $2.5bn-plus global streaming rights contract with Apple may end up being one of sport’s greatest-ever media deals, commissioner Don Garber has claimed.
Multiple Sports
Sponsorship & Marketing

Sponsorship and data intelligence platform Kore is Two Circles' latest acquisition under Charterhouse Capital Partners ownership, taking the agency’s client base to over 700 companies and strengthening its US presence.