Americas

Curling
Finance & Law

The Curling Group has agreed a deal to assume ownership and operations of Canadian-focused events organisation the Grand Slam of Curling.
Basketball
Sponsorship & Marketing

The Women’s National Basketball Association (WNBA) has signalled its continued support for women’s reproductive freedom by agreeing a sponsorship deal with over-the-counter birth control product Opill.
Football
Finance & Law

Fifa says it will consider changes to its policy that currently blocks domestic football league matches from being played in other countries, paving the way for high-profile competitive league games to…
Football
Media

LiveMode has been renewed as Fifa’s exclusive media rights sales agent in Brazil for the men’s World Cup, providing the agency with a far more attractive package of rights for the 2026 tournament than it sold in 2022.
Wrestling
Events

WWE has announced that WrestleMania XL has become the most-successful and highest-grossing event in company history.
Football
Media

GolTV's troubles in Ecuador continue to mount as five LigaPro clubs revealed they have not been paid by the pay-television broadcaster for the last six months.
Football
Media

A broadcast rights deal between Brazil's biggest football clubs and Globo is reported to contain clauses that limit the amount the broadcaster can pay for the rights of other clubs - a stipulation that would preserve the financial status quo in Brazilian football.
Basketball
Media

The NCAA women's basketball championship game drew a record-shattering 18.7 million viewers, peaking at 24 million as South Carolina won a second title in three years.
American Football
Fan Engagement

Kansas City Chiefs is leading the National Football League's attempts to branch out to international markets after enjoying a huge rise in social media engagement following back-to-back Super Bowl wins.
Basketball
Media

The Women's National Basketball Association has extended its domestic broadcast deal with Amazon Prime Video for two years, with the platform airing 21 WNBA games each season, including the WNBA Commissioner's…
Football
Sponsorship & Marketing

With restrictions on gambling in Brazil loosening, the Campeonato Brasileiro Série A has its first title sponsor from the betting category in the form of Greece-based Betano.
Football
Sports Betting

Zeus Sports Marketing and 1190 Sports are halfway to securing international betting and media rights to the Brazilian Série A in 2024, having agreed deals with 10 top-tier clubs for the upcoming season.
Multiple Sports
Technology

US digital media company Greenfly has announced the closing of equity investments of $14m, highlighting the growing importance of short-form digital content tech suppliers in the sports media sector.
Baseball
Sponsorship & Marketing

Progressive Insurance has reinforced its top-three position in the US car insurance sector by extending its stadium naming-rights deal with baseball’s Cleveland Guardians through the 2036 season. 
Golf
Sponsorship & Marketing

Anheuser-Busch InBev's strategy to position Michelob Ultra as the aspirational sports beer of choice has been further cemented through the company's renewal of its sponsorship deal with the PGA of America.
Multiple Sports
Media

Regional sports network (RSN) owner and operator Diamond Sports Group has announced a multi-year distribution renewal with Charter Communications in a move that shows life beyond its Chapter 11 bankruptcy
Basketball
Media

The highly anticipated NCAA women's basketball Elite Eight matchup between Iowa and Louisiana State drew a record 12.3 million viewers on ESPN, eclipsing the record of 9.9 million during last year's clash between the same teams.
Multiple Sports
Finance & Law

Endeavor, the sports and entertainment giant that owns the IMG agency and Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE) properties, is going private three years after listing on the New York Stock Exchange.