Americas

Mulltiple sports
Industry Moves

The new joint venture streaming service of ESPN, Fox and Warner Bros. Discovery today (Friday) named Pete Distad, the experienced media, sports and technology executive, as its chief executive.
Football
Media

The Argentine Football Association (AFA) is weighing legal action against domestic broadcast partner ESPN for what it claims is a contractual breach relating to coverage of yesterday's (Thursday's) Supercopa.
Tennis
Sponsorship & Marketing

Brazilian bank Itaú Unibanco has agreed a four-year extension to its presenting sponsorship deal with tennis’ Miami Open.
Football
Finance & Law

The San Diego Wave of the National Women's Soccer League is being sold for a league-record price of $120m (€110m) on the eve of the team's third season, a source with knowledge of the deal confirmed t…
Multiple Sports
Industry Moves

Sports marketing veteran Jeff Ehrenkranz has joined Hirschfeld Marketing Solutions as president of the Huntersville, North Carolina-based agency
Golf
Sponsorship & Marketing

Charlotte-based bank Truist Financial Corp is one of multiple banking and insurance sector suitors seeking to take over the title rights to the PGA Tour tournament currently known as the Wells Fargo Championship
Multiple Sports
Finance & Law

US-based digital content agency Let It Fly Media has become the first Two Circles acquisition under the ownership of private equity firm Charterhouse Capital Partners
Football
Sponsorship & Marketing

Brazilian football giants Palmeiras has signed off a new lucrative deal with Sports Hub, for the Brazilian technology solutions company to continue selling its perimeter LED board and on-pitch advertising assets to 2029.
Rugby Union
Media

Premiership Rugby will enjoy heightened exposure in the US market after Fox Sports agreed to air 10 matches, including the semi-finals and final, as part of a deal between the broadcaster and Major League…
Ice Hockey
Governance

Plans are advancing in Atlanta to bring a National Hockey League franchise to the city, after the Alpharetta Sports & Entertainment Group sent a formal request to the league to begin an expansion process
Cricket
Sponsorship & Marketing

Major League Cricket has announced IT services company Cognizant as the league's title sponsor ahead of its second season.
Basketball
Media

CBS Sports and TNT Sports are not concerned about a potential viewership dip at this year's NCAA men's basketball tournament after last year's lowest-performing championship game and an absence of star…
Football
Media

Campeonato Brasileiro Série A club Corinthians now has three offers on the table for its broadcast rights, after the Brax Sports Assets agency made a proposal worth a basic R$240m (€44.2m/$48.2m) per year.
Football
Governance

Major League Soccer's San Jose Earthquakes has announced the club's MLS Next Pro team, Earthquakes II, will play under the name The Town FC after a licensing deal struck between the Town Group and MLS…
American Football
Stadia

The Chicago Bears, of the National Football League, is planning to build a new stadium just south of its current home, Soldier Field, with more than $2bn (€1.8bn) to be invested for the domed stadium.
Football
Licensing & Merchandising

The National Women’s Soccer League is building on its partnership with one of its new domestic media rights-holders, Amazon, today (Monday) unveiling the e-commerce giant as its exclusive retail sponsor.
Baseball
Media

The Mid-Atlantic Sports Network (MASN) has reached an agreement with Comcast just weeks before the 2024 Major League Baseball season gets under way to keep the Baltimore Orioles and Washington Nationals on the company's Xfinity cable package.
Football
Fan Engagement

Major League Soccer is stepping up its presence in the non-fungible tokens space by establishing a new division focused on developing, marketing and managing a centralised NFT marketplace for the league.