Americas

Football
Sponsorship & Marketing

Campeonato Brasileiro Série A club Flamengo is set to approve a R$66m (€12.3m/$13.3m)-per-year offer from the Brax Sports Asset marketing agency for the right to sell the club’s perimeter LED board and on-pitch advertising assets.
American Football
Media

Record UK viewing figures on Sky Sports for Super Bowl LVIII were among strong performing ratings across a variety of the National Football League’s target international markets.
Football
Sponsorship & Marketing

Saudi-owned oil entity Aramco has announced an expansive sponsorship deal with Concacaf, the governing body for football in North and Central America and the Caribbean.
Ice Hockey
Media

The National Hockey League's Arizona Coyotes have announced a direct-to-consumer platform with video technology provider Kiswe giving local fans another place to watch in-market games through the team's…
Football
Media

Mediapro’s football streaming service OneSoccer looks set to continue offering live coverage of the Canadian Premier League (CPL) during the 2024 season after conciliatory talks were held with Canadian S…
Multiple Sports
Sports Betting

DraftKings has posted a 44-per-cent increase in revenue to $1.23bn (€1.14bn) in the company's fourth-quarter earnings report, while the Boston-based company has announced the acquisition of lottery app Jackpocket for $750m.
Basketball
Sponsorship & Marketing

The NBA will allow sponsors to make an extra on-court impact this weekend, at the first All-Star Saturday Night line-up to include a full-LED video sports floor made of glass
Multiple Sports
Finance & Law

The United States Justice Department (DOJ) is planning to scrutinise the new sports streaming service that Disney's ESPN, Fox and Warner Bros. Discovery plan to launch later this year over potential antitrust breaches.
Mixed Martial Arts
Events

TKO Group, parent company of UFC and WWE, has agreed what is claimed to be a first-of-its-kind, five-year live events deal with OCVIBE, the $4bn (€3.71bn) sports and entertainment district being developed in Anaheim.
Football
Sponsorship & Marketing

Real Salt Lake of Major League Soccer and the Utah Royals of the National Women's Soccer League have agreed a deal with local-based Intermountain Health and its insurance arm Select Health for primary…
Football
Sponsorship & Marketing

The National Women's Soccer League has announced a multi-year sponsorship that makes the Google Pixel smartphone the league's official mobile phone partner and playoffs and championship presenting sponsor
American Football
Media

ESPN and the College Football Playoff have agreed a six-year, $7.8bn (€7.3bn) extension as the new era of the college football postseason begins.
Multiple Sports
Media

Paramount Global is making around 800 job cuts worldwide amid ongoing restructuring of the company and conversations around a possible sale or merger
Basketball
Sponsorship & Marketing

The National Basketball Association (NBA) has opened up a new sponsorship asset with the signing of financial services company SoFi as title sponsor of its Play-In Tournament
Football
Media

The English Football League is entering into detailed talks with incumbent Pitch International and the US-based Relevent Sports Group as it nears its award of international broadcast rights, SportBusiness…
American Football
Media

Domestic Super Bowl coverage drew the most-watched broadcast in NFL history with an average audience of 123.4 million viewers across all platforms
Mixed Martial Arts
Media

The Professional Fighters League (PFL) has announced a multi-year expanded deal with Torneos for live and on-demand PFL and Bellator Champions Series events in Latin America
American Football
Events

The National Football League is to stage its first regular season game in Spain in 2025, at Real Madrid's iconic Santiago Bernabéu Stadium.