Americas
SEC reports record $853m in revenue, each school gets $51m
US college sport's Southeastern Conference (SEC) has reported a record $852.5m (€791.2m) in revenue for its 2023 fiscal year, bouncing back from a dip reported last year.
Libra accepts five-year Globo rights proposal, LFU talks continue
Libra has stolen a march on Liga Forte União (LFU) by signing a letter of intent with media giant Globo over a five-year domestic rights deal, albeit talks between the two rival collectives in Brazilian …
Fox’s Murdoch: Streaming bundle focused on ‘cord-nevers’
Fox's new sports streaming service with ESPN and Warner Bros. Discovery that shocked the US media market this week will not affect its lucrative pay-TV business, executive chair and CEO Lachlan Murdoch has insisted.
Emirates secures NBA Cup title rights as part of global league deal
Emirates has announced a global sponsorship deal with the National Basketball Association (NBA) that will see it become the first-ever referee jersey patch sponsor for the league and the title sponsor of the NBA Cup.
ESPN’s D2C product set for August 2025 launch, ESPN+ subs dip in Q4
ESPN's flagship direct-to-consumer service is set to be in place by the start of the 2025 National Football League season, making the full suite of ESPN's channels available in a standalone service
Netflix to take swing at MLB with two Red Sox docuseries
Netflix is getting into professional baseball for the first time, with the entertainment streaming giant today (Wednesday) revealing plans for two projects with Major League Baseball surrounding the Boston…
ESPN-Fox-WBD to form US sports streaming behemoth
ESPN, Fox and Warner Bros. Discovery have announced plans to launch a joint venture streaming service later this year in a major consolidation of the US market
Betano continues South America expansion with Conmebol agreement
Sports betting firm Betano has bolstered its sponsorship portfolio in South America after today announcing a new four-year deal with the South American Football Confederation (Conmebol).
NFL’s Brazil debut to mark first regular-season opener for international series
The National Football League is to open the regular season with an international game for the first time later this year, when it makes its debut appearance in Brazil
Diamond Sports agrees contracts with Guardians, Rangers and Twins
Diamond Sports Group, the regional sports network (RSN) owner and operator of Bally Sports, has motioned for new broadcast agreements with the Cleveland Guardians, Texas Rangers and Minnesota Twins of…
NHL stars to return to Winter Olympics after two-edition deal struck
National Hockey League (NHL) players are set to return to the Winter Olympic Games for the first time since Sochi 2014 after a participation deal was struck covering the next two editions, while the League has further strengthened its commitment to national team play by launching a new tournament.
Ally sponsorship of USGA increases US Women’s Open purse to $12m
Ally Financial has announced a new sponsorship of the United States Golf Association in a multi-year deal that will increase prize money at the US Women's Open to a new record
Betting rights aggregator ALT Sports Data closes $2.5m funding round
California-based sports data and analytics company ALT Sports Data has announced the closing of a $2.5m series seed funding round, co-led by Eberg Capital and Relay Ventures, with participation from others including Trinity West Ventures NuFund Venture Group.
Mercado Livre acquires Pacaembu Stadium naming rights
E-commerce platform Mercado Livre has acquired the naming rights to the Pacaembu Stadium in São Paulo in a deal stretching over 30 years.
Topps replaces Panini to regain UFC trading-card licence
The Ultimate Fighting Championship (UFC) has announced a multi-year deal with Topps for its trading-card licence, with the Fanatics-owned brand reacquiring the licence from Panini in the latest development…
PGA Tour reaches deal over FSG-led $3bn injection, door open to PIF ‘co-investment’
The PGA Tour has reached agreement to secure a $3bn (€2.75bn) investment in a new commercial entity from a US consortium led by Liverpool FC owner Fenway Sports Group (FSG), but has left the door open to 'co-investment' from Saudi Arabia's Public Investment Fund (PIF).
MLB puts in place production plans for Rockies broadcasts
Major League Baseball has started to establish production plans for Colorado Rockies' broadcasts and is likely to air the games on MLB.TV during the 2024 season, SportBusiness understands
Wanda Sports renews AFA sponsorship role in China
Wanda Sports Group has renewed an exclusive commercial agreement with the Argentinian Football Association (AFA) to broker sponsorship agreements in China until the end of 2024