Americas

American Football
Sponsorship & Marketing

The Tennessee Titans has announced Verizon as its exclusive wireless telecoms sponsor of its new Nissan Stadium, which is due to open in 2027.
Multiple Sports
Finance & Law

Ireland-based Flutter Entertainment, the parent company of US betting platform FanDuel, has commenced trading on the New York Stock Exchange (NYSE)
Volleyball
Media

Volleyball World, the commercial entity created by the International Volleyball Federation (FIVB), has announced a four-year extension of its rights deal with Brazilian media group Globo
Football
Media

A Brazilian court has sided with Athletico Paranaense in a long-running case against media group Globo related to pay-per-view broadcasts of the Campeonato Brasileiro Série A club.
Football
Media

Canadian Soccer Business (CSB) and the Mediapro Canada agency are locked in a legal dispute that will result in rights to the domestic Canadian Premier League (CPL) and the men's and women's national teams…
Multiple Sports
Finance & Law

Peacock, the NBC streaming service, added three million net subscribers to reach 31 million as its revenue increased by 57 per cent to surpass $1bn (€923m) in quarterly revenue for the first time, the company's parent company Comcast revealed in its 2023 Q4 earnings.
Multiple Sports
Industry Moves

Daily fantasy and sports betting company DraftKings has appointed Marie Donoghue as its new chief business and growth officer after she left her role as vice-president of Amazon’s US sports content and partnerships.
Ice Hockey
Governance

Smith Entertainment Group (SEG) has formally requested the National Hockey League to initiate an expansion process to bring a franchise to Utah
American Football
Sponsorship & Marketing

NFL franchise the San Francisco 49ers and Levi Strauss & Co. (LS&Co.) have announced a proposed 10-year extension to their stadium naming rights and team sponsorship deal worth a combined $170m (€156.4m).
Surfing
Media

The World Surf League (WSL) has announced a broadcast deal with ESPN that will put all 10 of the Championship Tour events in 2024 on ESPN+, as well as several new sponsors
Football
Media

Libra and Liga Forte União (LFU), the two collectives of Campeonato Brasileiro Série A and Série B teams seeking to drive plans for a new league system, are closing in on an agreement to jointly market th…
American Football
Media

The National Football League has set records during its live postseason coverage across the main US networks
Football
Sponsorship & Marketing

São Paulo FC has named online bookmaker Superbet – a newcomer to the Brazilian market – as the club’s new master sponsor on a three-year deal from 2024 to 2026. Th
Multiple Sports
Finance & Law

Silver Lake, the US private equity firm that holds a majority stake in Endeavor, is planning to sell off parts of the sports and entertainment company once it takes the group private
Football
Sponsorship & Marketing

Brazilian financial and digital commerce service provider Inter&Co has signed a stadium naming-rights deal with Orlando City SC of Major League Soccer and the National Women's Soccer League's Orlando Pride
Basketball
Media

The National Basketball Association has struck a multi-year deal with Amazon Prime Video in Mexico to livestream more than 50 regular-season and playoff games.
Basketball
Sponsorship & Marketing

A jersey patch deal between the NBA’s New York Knicks and the Saudi General Entertainment Authority’s Riyadh Season collapsed shortly before the 2023-24 season, forcing the team’s owner MSG Sports to co…
Multiple Sports
Media

Diamond Sports has entered into a restructuring support agreement with its largest creditor groups to enable it to emerge from bankruptcy, with the deal including a commitment from Amazon to make a minority investment.