Americas
XFL, USFL merge to form United Football League
The XFL and USFL American football competitions have officially announced their merger, with the newly launched United Football League (UFL) scheduled to begin in March.
São Paulo and Bahia strike new stadium naming deals
Brands from the confectionery and betting sectors have broadened the stadium naming rights market for top-tier football clubs in Brazil
PGA Tour extends talks with PIF, wants private investors on board too
The PGA Tour and Saudi Arabia's Public Investment Fund (PIF) are to continue talks over a potential merger after a December 31, 2023 deadline passed without an agreement in place
NFL networks net bumper audiences from Christmas Day fixtures
The National Football League's (NFL) Christmas Day triple-header was a television ratings success, attracting average viewership of 28.7 million
PWHL secures Air Canada sponsorship ahead of inaugural season
The Professional Women’s Hockey League (PWHL) has signed up Air Canada to its sponsorship portfolio ahead of its inaugural season.
Year in Review: NFL
The National Football League had a big 2023 with new commercial deals, extensions and major moves on the streaming front. In this year-end review, SportBusiness takes a look at 12 months of deals and developments covered by our team of reporters.
Oregon State, Washington State reach Pac-12 settlement
Oregon State and Washington State Universities have reached an agreement in principle with the 10 departing Pac-12 schools regarding revenue distribution, settling a legal complaint that was launched in September.
New Argentine PM prioritises privatisation of football clubs in radical economic decree
Javier Milei, the new president of Argentina, has launched a series of measures to deregulate the country's struggling economy, which controversially includes the right for football clubs to become limited…
NHL, Diamond Sports agree to keep 11 teams on Bally Sports RSNs
The National Hockey League and Diamond Sports Group (DSG) have reached an agreement to keep 11 NHL teams on Bally Sports regional sports networks (RSNs) through the end of the season
WBD ‘in merger talks’ with Paramount Global
Warner Bros. Discovery chief executive David Zaslav and Paramount Global chief executive Bob Bakish have met to discuss a potential merger between the two media giants, according to multiple reports
Kia takes naming rights to Orlando Magic’s arena
Kia, the Korean car manufacturer, has further strengthened its presence in the National Basketball Association, stepping up its involvement with Orlando Magic to take over the naming rights to the franchise's home arena.
Cognizant replaces Honda as ‘Classic’ title sponsor
Professional services company Cognizant has become title sponsor of the PGA Tour golf tournament formerly known as the Honda Classic
Deltatre adds NHL to major league portfolio
The National Hockey League (NHL) has become the fourth North American major sports league to align with Deltatre, with the sports technology company introducing a new digital experience.
Amazon ‘weighing up’ Diamond Sports Group investment
Technology company Amazon is in talks with Diamond Sports Group over a potential investment and streaming partnership deal with the regional-sports broadcaster.
Carter steps down as CEO of LA28
Kathy Carter has stepped down as chief executive of LA28, the organising committee for the 2028 Los Angeles Olympics with no immediate successor named
IMG Arena enters cricket with West Indies betting rights
IMG Arena, the data and betting division of the Endeavor-owned IMG agency, has claimed its first move into cricket, landing the exclusive global data and streaming rights for Cricket West Indies (CWI).
Multi-club ownership group V Sports takes on US investment
V Sports, the ownership group of the English Premier League's Aston Villa FC and Portuguese Primeira Liga's Vitória SC, has taken on investment from US private equity firm Atairos.
Vitória members approve controversial stadium naming rights deal, veto club naming
Members of newly promoted Brazilian Série A side Esporte Clube Vitória have voted to approve a new stadium naming rights deal with escort company Fatal Model while also rejecting a proposal to sell club naming rights to the same company.