Americas
Fox Deportes, Telemundo to both air Super Bowl LIX
Boosted by growing Spanish-language audiences for the Super Bowl, Fox Deportes and Telemundo have announced that they will both be airing Super Bowl LIX in February 2025
US investment firm Forest Road acquires Formula E team
ERT Formula E Team to be rebranded Kiro Race Co under takeover deal backed by Ares Management.
Esportes da Sorte wins back sponsor licence
Brazilian betting operator Esportes da Sorte has been cleared to continue as a major sponsor of club football in the country – just beating the national deadline for the issuance of betting operator l…
Haas F1 adds Orion180, Toyota as sponsors
The Haas Formula 1 team has strengthened its commercial portfolio with the double addition of homeowner insurance firm Orion180 and automotive manufacturer Toyota
Rams, Genius offer NFL in-game highlights first
The Los Angeles Rams has become the first NFL team to provide fans with data-driven in-game highlights through an agreement with Genius Sports that will provide additional ad inventory for Verizon.
Comcast, Big Ten Network end West Coast blackout
Big Ten Network and Comcast have finally settled a carriage dispute that had prevented West Coast customers from accessing the network on Xfinity for the first five weeks of the new college football season.
Relevent begins to staff up new Bundesliga Americas team
Relevent Sports has begun the build-out of its dedicated Bundesliga Americas team, which is being established in the wake of the agency's 17-year commercial partnership with the German league.
WNBA expands Finals amid surge in popularity
The WNBA has announced plans to expand its end-of-season playoffs on the back of a hugely successful 2024 campaign driven by the emergence of superstar rookie Caitlin Clark.
Memorial-Hermann upgrades to Rockets jersey patch
The NBA’s Houston Rockets has struck the league’s first jersey patch deal with a hospital provider – a health sub-sector that has become a major sponsorship player among major US sports leagues.
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Islanders secures first patch sponsor amid flurry of NHL activity
The National Hockey League's New York Islanders today (Thursday) unveiled its inaugural jersey patch sponsor in the shape of outdoor lifestyle brand Solo Stove
MLB takes on local market remit for three more teams
Major League Baseball is to at least double its local market production and distribution output in 2025, after striking agreements with three more teams
Double first in NHL’s Norwegian Cruise Line tie-up
The National Hockey League (NHL) has opened up a new sponsorship category via the signing of Norwegian Cruise Line to its central portfolio
CPL to sell media, sponsorship rights for Guyana’s T20 event
The Caribbean Premier League is to take on full responsibility for the commercialisation of a new Twenty20 cricket tournament, planned for Guyana towards the end of this year
IndyCar Texas street race to take in Cowboys, Rangers homes
The GP of Arlington will weave around the homes of the Dallas Cowboys and Texas Rangers, and is the latest move in motorsports in the US to get fans closer to the action.
Verizon deal to run across MSG ‘family’ properties
Telecoms giant Verizon has upped its presence in US sport by signing a wide-ranging sponsorship which includes rights to the New York Knicks, New York Rangers and Madison Square Garden (MSG).
Investment strategies top SA Rugby, World Rugby agendas
South African Rugby is close to finalising the sale of part of its commercial rights to an American investment firm, while World Rugby is also looking to tap private money to grow the sport in the US.
IOC invites bids for media rights in Mexico
The International Olympic Committee has followed up its recent media rights invitation to tender launch in sub-Saharan Africa with a sales process in Mexico, SportBusiness understands.
Expanding Dude Perfect hires CEO from NBA
Dude Perfect has outlined plans to scale its operations to become a major media outlet, hiring a leading NBA digital executive to become its first CEO.