Americas

Basketball
Media

Spectrum SportsNet, the regional sports network (RSN) that airs Los Angeles Lakers National Basketball Association games and content, has announced its first direct-to-consumer (D2C) streaming subscription…
Golf
Sponsorship & Marketing

Commercial property insurer FM Global has made its first foray into major sports sponsorship as title sponsor of a new LPGA tournament to be hosted at the TPC Boston course
Multiple Sports
Finance & Law

NBC streaming service Peacock added four million subscribers on a net basis in the third quarter to reach 28 million and saw its revenue rise 64 per cent from last year to $830m (€785m), as revealed i…
Football
Sponsorship & Marketing

Saudi Arabian brands are continuing their push into Spanish football, after the Kingdom’s Saudi Investment Bank (SAIB) agreed a regional sponsorship deal with Real Madrid.
Football
Governance

The Uruguayan Professional League (Lufpro), the entity aiming to take over the running of the top domestic league from the Uruguayan Football Association (AUF), has received a boost to its cause by signing…
Motorsport
Sponsorship & Marketing

The National Hot Rod Association (NHRA) has a new title sponsor for its premier professional series, signing up Mission Foods in a multi-year deal
Multiple Sports
Finance & Law

Endeavor, the company that owns the IMG agency, World Wrestling Entertainment and Ultimate Fighting Championship, has announced that it is exploring “strategic alternatives” for its publicly listed sto…
Basketball
Sports Betting

Sports betting and iGaming operator BetMGM has signed a new deal with sports data and betting services company Sportradar for access to official National Basketball Association optical tracking data
Mixed Martial Arts
Sponsorship & Marketing

The Ultimate Fighting Championship (UFC) has announced that Bud Light will become its official beer in the United States in a multi-year deal that also extends its partnership with AB InBev on a global…
Basketball
Sponsorship & Marketing

The defending National Basketball Association champion Denver Nuggets has announced a jersey patch sponsorship deal with performance marketing platform and cash-back rewards provider Ibotta
Basketball
Sponsorship & Marketing

Futuristic Las Vegas entertainment venue Sphere has been named as the ‘Official Jersey Patch Partner’ of the New York Knicks – ending the NBA franchise’s 18-month search for a patch sponsor. The
Football
Media

Broadcast rights are on the market in Canada for Uefa club competitions across the 2024-27 cycle
American Football
Media

Genius Sports has expanded its deal with the National Football League to supply NFL+, the league's video streaming subscription service, with data-driven on-screen graphic overlays during game broadcasts
Golf
Licensing & Merchandising

TGL, the new tech-focused team golf league set to launch in the US next year, has entered into a multi-year partnership with global digital sports platform Fanatics, while San Francisco has been announced as the location for its latest franchise with NBA star Steph Curry among its investors.
Multiple Sports
Media

TelevisaUnivision’s Mexican free-to-air channel Canal 5 will show at least 200 hours of coverage from the Paris 2024 Olympics after the International Olympic Committee finalised one of its last pieces o…
Football
Sponsorship & Marketing

Kansas City Current of the National Women's Soccer League (NWSL) has announced railway network CPKC as the naming-rights partner for the club's new stadium, which it claims will be the first venue specifically…
Tennis
Media

Sportradar has been hired by Tennis Channel to help create the network's direct-to-consumer streaming service which will include access to its linear channel and other original content
Multiple Sports
Finance & Law

Disney has outlined a new financial reporting structure following the reorganisation of the company into three segments earlier this year, when ESPN and sports were separated from the entertainment divisions