Americas

Basketball
Sponsorship & Marketing

The National Basketball Association and Women's National Basketball Association have announced a multi-year sponsorship agreement with fitness brand Peloton
Lacrosse
Governance

USA Lacrosse, the American governing body for the sport, is looking to capitalise on lacrosse's addition to the Olympic Games in 2028 in Los Angeles
US College Sport
Events

The National Collegiate Athletic Association (NCAA) has renewed its hospitality and ticket partnership with Endeavor-owned On Location in a multi-year deal
Boxing
Media

Paramount Global will shut down its Showtime Sports brand at the end of 2023 as part of plans to “align its content offering” across the business.
Golf
Media

Netflix is to venture into live sports streaming for the first time next month, when the stars of two of its popular sport docuseries compete in The Netflix Cup
American Football
Events

With the International Olympic Committee approving LA28's proposal to include five additional sports for the 2028 Olympic Games, flag football's governing bodies are relishing the chance at putting the…
Motorsport
Sponsorship & Marketing

Financial services company American Express has made its first move into Formula 1 sponsorship by agreeing a multi-year regional deal with the organisation and its new US race, the Las Vegas Grand Prix.
Golf
Industry Moves

TMRW Sports, the company founded by Tiger Woods, Rory McIlroy and sports executive Mike McCarley which is behind TGL, has announced a raft of new hires as it continues to gear up to the January launch of the tech-focused golf league.
Baseball
Finance & Law

Major League Baseball (MLB) has demanded Diamond Sports Group (DSG), the bankrupt owner and operator of 19 Bally Sports regional sports networks (RSNs), immediately make clear its future plans
Multiple Sports
Finance & Law

As the National Basketball Association and National Hockey League seasons commence, Diamond Sports Group (DSG), the owner and operator of 19 Bally Sports regional sports networks (RSNs), has filed motions…
Multiple Sports
Finance & Law

Panda Interactive, a Las Vegas-based sports technology company, has filed two separate complaints against Sportradar and Genius Sports for what it claims is infringement on its foundational interactive streaming technology patents.
American Football
Sponsorship & Marketing

Japanese car company Toyota and the National Football League (NFL) have announced a multi-year sponsorship agreement that ends the league's search for an official automotive partner.
Mixed Martial Arts
Events

The battle for mixed martial arts supremacy in Saudi Arabia has begun, with Ultimate Fighting Championship (UFC) set to hold its first event in the kingdom in the first quarter of 2024
Football
Sponsorship & Marketing

Sportfive has begun the search for a director of global partnerships based in the United States to lead commercial sales on behalf of European football clubs, principally Borussia Dortmund
Multiple Sports
Media

Monumental Sports Network has unveiled its direct-to-consumer subscription service for local fans of the National Hockey League's Washington Capitals, the National Basketball Association’s Washington W…
Basketball
Sponsorship & Marketing

The National Basketball Association and cognac brand Hennessy have announced a multi-year extension of their global marketing partnership
Multi-sport
Events

The International Olympic Committee is set for a significant rise in the value of its media rights in the Indian subcontinent, after cricket was recommended to be part of the 2028 edition in Los Angeles
Basketball
Governance

The Women's National Basketball Association is expanding for the first time since 2008 after awarding a team to the NBA's Golden State Warriors to begin play in 2025