Americas
Fanatics moves into events business with new division
Sports retail company Fanatics has further diversified its business ahead of a potential initial public offering (IPO) through the creation of a new events arm
Betway bolsters cricket presence with Major League Cricket deal
Major League Cricket (MLC) is the latest T20 cricket league to sign up gambling platform Betway as a sponsor
WNBA announces multi-year Mielle sponsorship
The Women's National Basketball Association has announced a multi-year sponsorship from beauty brand Mielle, making the company an official marketing partner and the 'Official Textured Hair Care Partner'…
Iger extends as Disney CEO through 2026
The Walt Disney Company has extended chief executive officer Bob Iger's contract through the end of the 2026 calendar year
WNBA boasts 46-per-cent viewership rise on ESPN at midway point
The Women's National Basketball Association has drawn an average of 548,000 viewers on ESPN through 13 games for a 46-per-cent increase over the 2022 WNBA season average on the network
MLB to visit four countries in 2024, including first Korea game
Major League Baseball has announced the MLB World Tour will visit four countries in 2024, including a first-ever series in South Korea between the Los Angeles Dodgers and San Diego Padres
Starr Insurance becomes Yankees jersey patch sponsor
The New York Yankees has become the latest Major League Baseball franchise to land a jersey patch sponsor, signing up Starr Insurance
Soccer United Marketing, AT&T sign multi-year sponsor extension for MLS, FMF
Soccer United Marketing (SUM), the marketing arm of Major League Soccer, has announced a multi-year extension between telecoms group AT&T and Leagues Cup, the Mexican Football Federation (FMF) and MLS
Netball World Cup loses title sponsor Vitality, nets Canada rights deal
The Netball World Cup has been left without a title sponsor just three weeks out from the start of the tournament, after insurance and investments company Vitality pulled out of its agreement
MLC secures five-year Willow deal, international distribution
Major League Cricket has announced a domestic media rights deal with subscription broadcaster Willow TV and a series of international media rights agreements ahead of its inaugural season
Mexico to host inaugural Baseball Champions League
A new Baseball Champions League competition will debut in Mexico later this year, bringing together teams from four national leagues for the first time
Sportradar expands deal with Caesars Sportsbook
Sportradar has expanded its deal with Caesars Sportsbook, making Sportradar an official supplier of sports betting data from the National Basketball Association, Major League Baseball and National Hockey…
BodyArmor becomes official sports drink of Leagues Cup
BodyArmor has been named the official sports drink partner of the inaugural Leagues Cup tournament
NBA’s Silver: No sovereign wealth funds to control teams in ‘foreseeable future’
National Basketball Association commissioner Adam Silver has said that he does not anticipate sovereign wealth funds controlling ownership of an NBA franchise "in the foreseeable future"
Greenfly acquires sports AI start-up
US digital media company Greenfly has announced the acquisition of Miro AI, an artificial intelligence-powered content-as-a-service platform
Religion of Sports, Fox Sports Films sign documentary deal
Fox Sports Films has announced that it is partnering with media company Religion of Sports to co-produce new and original sports documentaries
LFF signs three Libra defectors to strengthen grip on Brazilian football
Four Campeonato Brasileiro Série A clubs have signed an agreement with Liga Forte Futebol (LFF), enhancing the group's bid to control commercial operations in football in the country.
Serie A eyes North American growth via Roc Nation Sports partnership
Lega Serie A and talent agency Roc Nation Sports International (RSNI) have announced a strategic partnership to enhance the Italian league's reach into North America