Americas
Charter shakes up packaging model for RSNs
Charter Communications has introduced a new model that the company says will "significantly benefit customers subscribing to its sports programming" in a major shake-up by a cable operator designed to…
NWSL agrees Therabody sponsorship
The National Women's Soccer League has announced the sponsorship of wellness technology company Therabody, giving the company the title of the NWSL's official wellness technology partner
Inter Miami taps Fracht Group as first main partner of ‘new era’
Major League Soccer's Inter Miami CF has announced a multi-year sponsorship deal with Fracht Group, the Swiss-based international freight forwarder and logistics service provider, which includes the brand…
Uefa, Conmebol announce further collaboration with Club Challenge
Uefa and Conmebol, the governing bodies of Europe and South America respectively, are to collaborate further with the launch of the Club Challenge, a one-off match between the winners of the 2022-23 Europa…
Roc Nation Sports enters Brazil with TFM acquisition
The Roc Nation Sports International (RNSI) talent agency has launched a Brazilian division following the acquisition of TFM, a leading football agency
NASCAR adds global esports sponsor Gen.G
NASCAR has announced a deal with global esports organisation Gen.G as the motorsport continues to plant its flag in different emerging industries
NBA launches inaugural In-Season Tournament
The National Basketball Association has announced a first-ever In-Season Tournament, tipping off November 3 and running through December 9
National Cycling League appoints industry veteran Pagnanelli as CEO
The National Cycling League, a new professional cycling competition in the US, has appointed Andrea Pagnanelli as its chief executive
New 3-on-3 women’s league aims to keep stars in WNBA offseason
New York Liberty forward Breanna Stewart and Minnesota Lynx forward Napheesa Collier have announced a new women's basketball league aimed at giving Women's National Basketball Association players another…
Fubo hires Spotify veteran Sormaz to lead product design
Streaming platform Fubo has hired Dan Sormaz to lead the company's product design operations as senior vice-president, design
Coca-Cola signs ‘transformative’ US Soccer sponsorship
US Soccer has reached a long-term ‘strategic partnership’ with Coca-Cola which it describes as one of the most significant in the federation’s history.
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ReachTV streams LIV Golf coverage in US airports
LIV Golf has announced a deal for airport television network ReachTV to stream live Friday tournament coverage of its events on a non-exclusive basis in the US
ViX picks up AEW rights in Latin America, Caribbean
ViX, the OTT streaming platform owned by Spanish-language broadcaster TelevisaUnivisión, has acquired rights in Mexico, Latin America and the Caribbean to the All Elite Wrestling promotion.
MLS sets single-game attendance record
Major League Soccer has set a new single-game attendance record as 82,110 fans watched the LA Galaxy defeat Los Angeles FC 2-1 at the Rose Bowl in Pasadena, California on July 4
Hockey Canada names Henderson new CEO, Bauer resumes sponsorship
Katherine Henderson has been named the new chief executive and president of Hockey Canada following a tumultuous past year for the organisation
Eleven Sports Media adds Saints to fledgling NFL partnerships portfolio
The New Orleans Saints, of the National Football League, has hired digital advertising agency Eleven Sports Media to help attract small businesses to its partnership programme
Two Brazilian clubs deny commitment to Liga Forte Futebol project
Liga Forte Futebol (LFF), one of two collectives seeking to plot a new path for Brazilian football, has miscalculated the level of support it enjoys among clubs, according to reports in the country
Major League Pickleball appoints DePietro as CEO, Popko joins as COO
Major League Pickleball (MLP) has today (Wednesday) appointed Julio DePietro as its chief executive, while Bruce Popko has joined the organisation as chief operating officer