Americas

Football
Industry Moves

The National Women's Soccer League has announced three additions to its front office, naming Andria Johnson as senior director of people and inclusion, Bobbi-Sue Doyle-Hazard as vice-president of legal…
Athletics
Sponsorship & Marketing

USA Track & Field (USATF), the governing body for American athletics, has announced Prevagen as its official 'brain health supplement'
Basketball
Governance

The National Basketball Association has shed further light on the creation of an annual in-season tournament following the official signing of the league’s new collective bargaining agreement (CBA).
Motorsport
Events

Formula E has suggested that one of three currently vacant slots on the calendar for its 10th season could be filled by a second event in the United States, with a race encompassing Dodger Stadium in Los…
Multi-sport
Media

The Brazilian Olympic Committee (COB) and UOL, the country's leading news portal, have signed a multi-platform distribution agreement
Football
Sponsorship & Marketing

The Leagues Cup, the North American club competition, has announced Netspend as the official debit, prepaid card and remittance partner of its expanded tournament in a multi-year sponsorship deal
Football
Media

All 77 matches of the Leagues Cup 2023 tournament will be streamed via Major League Soccer's MLS Season Pass on Apple TV in Mexico
Baseball
Finance & Law

Diamond Sports Group's bankruptcy hearing on the regional sports network operator's contract with Major League Baseball's Arizona Diamondbacks has been adjourned until July 17
Multi-sport
Sponsorship & Marketing

US eyewear brand Oakley has been named the official eyewear of Team USA and LA28 Olympic and Paralympic Games
Multiple Sports
Sponsorship & Marketing

Atlanta-based Delta Air Lines has extended its sponsorship of Mercedes-Benz Stadium, home to the National Football League’s Atlanta Falcons and Major League Soccer’s Atlanta United.
Ice Hockey
Sponsorship & Marketing

The National Hockey League has added global digital services and solution provider Presidio as the league's official technology innovation partner in a multi-year, North American partnership deal
Football
Technology

The Premier League has joined the partner consortium for the Comcast NBCUniversal SportsTech Accelerator as strategic advisors to start-ups selected for the annual programme
American Football
Media

Pay-television operator DirecTV has announced a multi-year renewal of its agreement with NFL Media to carry NFL Network and add NFL RedZone to all its platforms for the first time
Multiple Sports
Finance & Law

Sports retail company Fanatics is set to complete its acquisition of the US operation of global sports betting company PointsBet after increasing its offer to $225m (€205m).
Football
Sponsorship & Marketing

Gran Centenario has agreed a sponsorship deal with Soccer United Marketing (SUM) to become the ‘Official Tequila’ of the expanded Leagues Cup competition across North America. 
Football
Sponsorship & Marketing

BMO, the Canadian multinational financial services company, has signed a wide-ranging regional sponsorship deal with Fifa that covers the upcoming Women's World Cup and national team competitions run by…
Football
Media

Disney and Warner Bros. Discovery are in line to renew their Uefa Champions League rights deals across Latin America and Brazil, respectively, SportBusiness understands
Motorsport
Media

Streaming platform Roku has made its first entry into the live sports marketplace under a multi-year deal in the US with Formula E that will also see the CBS network expand its association with the electric…