Americas

Smith Entertainment Group has unveiled a new direct-to-consumer streaming service that incorporates matches of its newest franchise, the NHL's Utah Hockey Club, with those of the NBA's Utah Jazz

Online brokerage firm Robinhood has become the first brand to hold three NBA jersey patch agreements simultaneously after agreeing a multi-year contract with Miami Heat.

Verizon is the third US-based brand in a month to sign up as a 2026 Fifa World Cup sponsor, after Bank of America and Frito-Lay.

The Big 12 Conference is to enjoy significantly more exposure across CBS Sports for its respected basketball division following its expansion to 16 schools for the 2024-25 academic year.

Liga ACB’s series of individual non-exclusive rights deals in Latin America represents a departure from the Spanish basketball league’s previous pan-regional agreement with ESPN and a bid to boost exposure.

Online brokerage firm Robinhood Markets has secured its second jersey patch agreement in the National Basketball Association (NBA) market via a deal with the Memphis Grizzlies

Disney has struck a late deal ensuring live coverage of England's top-flight Women’s Super League across much of the Americas for the 2024-25 season ahead of tonight's (Friday's) kick-off.

Global sports, music and entertainment agency Wasserman has strengthened its position in ice hockey through the acquisition of Canadian firm Momentum Hockey

Brazilian state-owned bank Caixa has signed a four-year deal with the Brazilian Olympic Committee (COB) worth R$160m ($29.3m/€26.2m), making it the biggest deal in the federation's history.

Despite losing part ownership of the four franchises, the terms of the deal give Bell's TSN content rights for Maple Leafs and Raptors games for the next 20 years.

Monday Night Football, ESPN's weekly showpiece NFL game, will be available to DirecTV's 11 million customers tonight (Monday) after the carriage dispute with Disney was finally resolved.

A year on from dropping to just two member universities that threatened its very existence, the Pac-12 Conference has announced the addition of four schools from the Mountain West from 2026-27.

German workwear brand Strauss has struck a wide-ranging sponsorship deal with Major League Baseball, with its logo to feature on batting helmets during postseason games and international series in Europe.

Technology company Lenovo has continued its recent sponsorship drive by taking on the naming rights to the home venue of the NHL’s Carolina Hurricanes.

Max and Discovery+, Warner Bros. Discovery's streaming platforms, are to be made available to basic-tier customers of US cable giant Charter at no extra charge, as part of a landmark carriage deal unveiled today.

USC Athletics’ multi-year partnership with CBD [cannabidiol] wellness and lifestyle brand Cookies is unlikely to cause a rush of copycat deals in collegiate sport, industry experts have predicted.