Americas

Multiple Sports
Technology

Sport technology ecosystem Hype Sports Innovation and broadcaster CBS Sports have agreed to a partnership that focuses on creating new technology and innovation for the network’s sports programming.
Baseball
Sponsorship & Marketing

Streaming platform Fubo has signed a third sponsorship with a Major League Baseball franchise after agreeing a deal with the St. Louis Cardinals
Football
Governance

Concacaf, the football governing body of North, Central America, and the Caribbean, has announced that it is rebranding its annual men's club tournament the Concacaf Champions Cup beginning in 2024 under…
Boxing
Media

Boxing promoter Top Rank has hired artificial intelligence (AI) sports video content company WSC Sports to create and distribute fight highlights
Football
Finance & Law

Mubadala Capital, the financier of Libra, one of two collectives of Brazilian clubs seeking to drive plans for a new football league system, has made another offer in a bid to stop defections to the rival…
Golf
Sponsorship & Marketing

US agriculture and construction services company John Deere has extended its backing of the John Deere Classic, one of the longest running title sponsorships on the PGA Tour
Ice Hockey
Governance

National Hockey League commissioner Gary Bettman has said that the league is committed to keeping the Arizona Coyotes in Arizona after voters in Tempe rejected a referendum for a new arena
American Football
Sponsorship & Marketing

Health insurance operator Highmark Blue Cross Blue Shield of Western New York will continue its stadium naming rights relationship with the Buffalo Bills when the NFL franchise moves to a new build in…
Football
Licensing & Merchandising

San Diego's newly announced Major League Soccer franchise has hired premium experiences company Legends to manage global partnerships, premium seating, and season-ticket sales in a multi-year deal ahead…
Football
Media

Apple has spoken publicly for the first time about its coverage of Major League Soccer (MLS), deeming the first few months of the long-term partnership to have been a success and "better than forecasted"
Baseball
Finance & Law

Diamond Sports Group, the owner and operator of 19 Bally Sports regional sports networks (RSNs) which recently filed for Chapter 11 bankruptcy, has been ordered by a judge to pay Major League Baseball…
Football
Finance & Law

The two collectives of Campeonato Brasileiro Série A and B teams seeking to drive plans for a new Brazilian football league system have this week made new financial offers in a bid to entice rival clubs …
Horse Racing
Finance & Law

Experiential Squared (E2), parent company of global racehorse ownership platform MyRacehorse, has announced a $7m (€6.5m) funding round led by thoroughbred racing and gaming company 1/ST.
Basketball
Media

Brazilian media group Globo is to stop showing National Basketball Association matches on its pay-TV channel SporTV
US College Sport
Sponsorship & Marketing

US college sports conference Big 12 has announced plans to create an internal commercial sales division for the first time in its 27-year history
Football
Governance

Bay Football Club, or Bay FC, has unveiled its name, crest and branding ahead of its introduction to the National Women's Soccer League (NWSL) in 2024
Baseball
Sponsorship & Marketing

Major League Baseball (MLB) and the MLB Players Association (MLBPA) have announced a new agreement designed to improve player marketing through league sponsors and third-party league relationships
Tennis
Events

The Women’s Tennis Association (WTA) is moving the location of its San Jose tournament to Washington DC to operate as a combined event from 2023.