Americas

Multiple Sports
Industry Moves

TJ Adeshola, a key figure in Twitter's sports output in recent years who recently left the social media giant, has been named as an operating partner at Arctos Partners, the US private investment firm
Basketball
Sponsorship & Marketing

The National Basketball Association has announced that Michelob Ultra will be the exclusive and worldwide official beer partner of the NBA, WNBA, NBA G League, NBA 2K League, USA Basketball, and Basketball…
Golf
Sponsorship & Marketing

The United States Golf Association has announced a multi-year extension with Cisco as the official technology partner of the USGA and its championships
Football
Sponsorship & Marketing

Soccer United Marketing (SUM), the commercial arm of Major League Soccer and the Mexican Football Federation (FMF), have agreed a multi-year sponsorship agreement with La Verde Gas Station and Convenience…
Football
Sponsorship & Marketing

Frito-Lay North America, the convenient foods division of PepsiCo, has continued its relationship with Fifa by becoming a sponsor of this summer’s Women’s World Cup.
Football
Stadia

National Women's Soccer League side Angel City FC has appointed corporate ticket reseller TicketManager to provide its services to clients and suite and club seat holders at the team's BMO Stadium
Football
Technology

AI-powered video content company WSC Sports has signed a long-term deal with Spanish-language broadcaster TelevisaUnivision to generate highlights for 15 soccer properties in the United States and Mexico
Football
Media

Media group Globo has retained domestic rights to the Brazilian national team’s home Fifa World Cup qualifying matches and friendlies until 2026.
Baseball
Media

Major League Baseball is taking over production and distribution of San Diego Padres games with immediate effect after Diamond Sports Group, the owner and operator of 19 Bally Sports regional sports networks…
Golf
Sponsorship & Marketing

Ryder Cup Europe and the PGA of America have announced that Hilton has upgraded its sponsorship of the 2023 Ryder Cup to Worldwide Partner
Football
Sponsorship & Marketing

Major League Soccer has announced a multi-year sponsorship extension with retail store Home Depot, which will continue as the league's official home improvement retailer
Football
Media

The bid deadline for international rights to the 2026 Fifa World Cup qualifying matches of four South American nations has been extended by nine days to give interested parties more time to formulate their…
Football
Sponsorship & Marketing

National Women's Soccer League side NJ/NY Gotham FC has announced a "strategic partnership" with SL Benfica of the Campeonato Nacional Feminino
Football
Media

TNT Sports, the pay-television broadcaster in Chile, has reacted to reports that Asociación Nacional de Fútbol Profesional (ANFP), the country's professional football league, is considering selling a s…
American Football
Media

DirecTV and EverPass Media, a new media platform created by the National Football League and RedBird Capital Partners, have announced a multi-year deal to air NFL Sunday Ticket at commercial establishments…
Football
Media

The Lamar Hunt US Open Cup semi-final and final will air on CBS Sports platforms. Rights-holder Warner Bros
Baseball
Sponsorship & Marketing

Major League Baseball's Detroit Tigers have announced an expanded sponsorship with Michigan supermarket chain Meijer in a multi-year deal that will see the brand's logo appear on the team's uniform sleeve
Football
Media

The Disney Group, the exclusive broadcast rights-holder of LaLiga in Brazil, has called for immediate “solutions to the hateful racism that stains Spanish football” following the abuse suffered by Rea…