Americas

Basketball
Media

Fox Corporation is “highly unlikely” to bid for the next set of domestic broadcast rights to the NBA basketball league, according to the company’s executive chair and CEO, Lachlan Murdoch. T
Tennis
Technology

Tennis in the Land, the Women's Tennis Association Cleveland event, has signed up ticketing technology company SeatGeek in a multi-year deal with the event due to take place in a new tennis-specific stadium…
US College Sport
Data

Gemini Sports Analytics and data, technology and broadcast services group Genius Sports have announced a new partnership to integrate official National Collegiate Athletic Association (NCAA) football and…
Ice Hockey
Stadia

The National Hockey League's Arizona Coyotes' plan to build a new arena in Tempe, Arizona, is in limbo after voters rejected the plan
Football
Data

IMG Arena, the betting division of the Endeavor-owned IMG agency, has extended its deal with Major League Soccer to provide tracking data to MLS Next Pro, the league’s lower-division competition.
Ice Hockey
Technology

Workflow company ServiceNow has announced a multi-year North American partnership with the National Hockey League, enhancing gameday operations, employee productivity, and supporting new connected fan…
Basketball
Sponsorship & Marketing

American car retailer CarMax has renewed its sponsorship deal with the Women's National Basketball Association in a multi-year deal that makes the company become the latest 'WNBA Changemaker'
Mixed Martial Arts
Finance & Law

The new, publicly listed company that will combine Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE) will operate under the name TKO Group Holdings, the Endeavor group has announced
Football
Sponsorship & Marketing

The National Women's Soccer League has announced a multi-year agreement with Gannett-owned USA Today Sports as the league's official media partner
Football
Sponsorship & Marketing

The United Soccer League has called on the Sportfive and Octagon agencies, as well as premium experiences company Legends, to drive media and sponsorship interest in the USL Super League, the second-tier…
Basketball
Technology

The Women's National Basketball Association has redesigned its global platforms, the WNBA app and official league website, as the league heads into its 27th season
Kickboxing
Media

Singapore-based kickboxing promotion Glory is working with e-commerce giant Amazon to bring its free ad-supported (FAST) channel to Amazon Freevee, Fire TV and Prime Video subscribers in the US
Pickleball
Media

The Professional Pickleball Association has signed a multi-year deal with Amazon Prime Video, which will air live coverage of four PPA Tour events
Football
Finance & Law

Michele Kang, owner of the National Women's Soccer League's Washington Spirit, has reached an agreement with OL Groupe, owner of Olympique Lyonnais Féminin, to create a multi-team women's football organization, …
Multiple Sports
Media

TelevisaUnivision has announced a slew of Spanish language media rights in the United States, including the next Super Bowl, Copa América 2024 and top Uefa club competitions.
American Football
Sponsorship & Marketing

In a first for the National Football League (NFL) market, the Carolina Panthers has teamed up with digital advertising agency Eleven Sports Media to launch a small business-focused partnership programme
Basketball
Events

The Women's National Basketball Association's preseason game in Toronto, Canada proved to be a success, with more than 19,000 fans in attendance as the league eyes expansion into new markets
Football
Sponsorship & Marketing

Chelsea has announced a sponsorship agreement with analytics software company Fico, which becomes the the 'Primary Official Partner' of the Premier League club’s 2023-24 pre-season tour.