Americas
Edwards steps down as United Soccer League president
Jake Edwards has stepped down as president of the United Soccer League (USL) after 10 years at the American professional men's league
ESPN’s Pitaro: Full move to digital question of ‘when not if’
As cable television subscriptions continue to fall amid cord-cutting as ESPN+ streaming subscribers rise, ESPN chairman Jimmy Pitaro has hinted at a future where the company goes entirely digital
St. Louis Cardinals land Stifel as first jersey patch sponsor
The St. Louis Cardinals Major League Baseball team has announced local financial institution Stifel as its first jersey patch sponsor as part of a seven-year deal
Matchroom extends DAZN deal in US, Mexico
Sports event promotion firm Matchroom has signed a three-year extension to its boxing rights deal with subscription sports streaming service DAZN in the US and Mexico
Nielsen revises Fox’s Super Bowl viewership to record 115.1m
The National Football League's 2023 Super Bowl was the most-watched ever in the United States, after revised viewing figures were released by Nielsen Media Research.
The company has announced that 115
NBA, NHL Playoff first rounds enjoy viewership spikes
The first rounds of the National Basketball Association and National Hockey League playoffs have drawn major increases in viewership on Warner Bros. Discovery and Disney-owned platforms ESPN and ABC
AutoNation to sponsor Alpine F1 at Miami Grand Prix
Automotive retailer AutoNation is entering Formula 1 team sponsorship for the first time through a deal with Alpine for the 2023 Miami Grand Prix on May 5-7
Media expert Mitchell to lead Serie A’s New York office
Lega Serie A, Italian football's top tier, has appointed Andy Mitchell as the new managing director at its New York office
Puerto Rican Football Federation brings in agencies to drive commercial development
The Puerto Rican Football Federation (FPF) has appointed the O Street Consulting and A. López agencies to aid its commercial development.
NFL Draft draws total audience of more than 54m
The National Football League's NFL Draft drew 54.4 million viewers over the three-day event that was held in Kansas City, Missouri
Comcast revenue dips as Peacock Q1 losses top $700m
US cable giant Comcast's revenue decreased 4.3 per cent year-over-year to $29.7bn (€26.7
Boston Red Sox become first MLB sponsor for Fubo
Streaming platform Fubo has announced that it will sponsor the Boston Red Sox of Major League Baseball for the remainder of the 2023 season
Snoop Dogg joins Sparks’ Senators bid
Hip-hop artist and entrepreneur Snoop Dogg has announced on Instagram that he has joined Los Angeles-based businessman Neko Sparks' bid to buy the National Hockey League's Ottawa Senators
TMRW Sports hires CapTech to build TGL gameplay platforms
TMRW Sports, the sports technology and entertainment venture co-founded by Tiger Woods and Rory McIlroy, has announced a multi-year deal with technology consulting firm CapTech Ventures to support scoring…
Phoenix Suns, Mercury break from cable for local TV and streaming deals
The Phoenix Suns and Phoenix Mercury have become the first basketball franchises to abandon the regional sports network (RSN) cable model, signing new local media rights deals in Arizona
Topps to release Athletes Unlimited trading card set
Athletes Unlimited, the player-focused professional women's sports league for basketball, softball, lacrosse and volleyball, is releasing its first trading card set through a partnership with Topps and…
CFP announces dates for expanded playoff
The first College Football Playoff with 12 teams is set for 2024, with the first round featuring one game on Friday, December 20 and three games on December 21
Acquisitive Wasserman launches investment arm, backs new US cycling series
The Wasserman agency has launched a new department dedicated to investment in fledgling businesses in the sports, music and entertainment sectors, with the new Circuit Racing International Tour (CRIT)…