Americas
Athletes Unlimited announces documentary deal with Boardwalk Pictures
Athletes Unlimited has announced a partnership with production company Boardwalk Pictures to create a documentary series on the professional women's sports leagues company
LPGA opts for SeatGeek as first ticketing partner
The Ladies Professional Golf Association (LPGA) has today (Tuesday) selected SeatGeek as its first-ever ticketing partner
Endeavor readies $1.25bn sale of IMG Academy
Sports and entertainment group Endeavor announced today (Tuesday) an agreement to sell IMG Academy, the IMG agency’s sports and educational performance unit, in a deal worth $1.25bn (€1.13bn).
Kentucky Derby unveils raft of new sponsors for 2023
Churchill Downs Racetrack has announced its partners and licensees for the upcoming 149th Kentucky Derby
Record number of sponsors for NHL Stanley Cup Playoffs
A record number of partners are activating during the National Hockey League's 2023 Stanley Cup Playoffs, with more than 36 sponsors involved
Fanatics’ Rubin, Liberty’s Maffei invest in TMRW Sports
TMRW Sports, the golf technology venture co-founded by Tiger Woods and Rory McIlroy, has received investment from Fanatics chief executive and founder Michael Rubin and Liberty Media president and chief …
Former president, CFO sue Pac-12 for firing, defamation
A lawsuit has been filed against college sports’ Pac-12 Conference on behalf of former Pac-12 Networks president Mark Shuken and former Pac-12 chief financial officer Brent Willman for alleged unlawful t…
NWSL strengthens IMG connection with betting data, streaming rights deal
IMG Arena, the sports data and technology arm of the IMG agency, has secured the exclusive worldwide betting data and streaming rights for the National Women’s Soccer League (NWSL) and been appointed a…
Atlantic League secures landmark rights deal with FloSports
The Atlantic League of Professional Baseball (ALPB) has secured the first league-wide broadcast deal in its 25-year history through a global agreement with streaming service FloSports
NBCUniversal CEO Shell departs after workplace impropriety
Jeff Shell, chief executive of NBCUniversal (NBCU), the Olympic Games rightsholder in the United States, has left the media giant after admitting to an “inappropriate relationship” with a female work col…
Disney ‘sold out’ of ad inventory for first day of NFL Draft
Disney has sold out of advertising inventory for the first day of the National Football League Draft, which will air on both ESPN and ABC across three days from April 27-29
Cricket Canada, WEIC Sports United team up in bid to grow sport
Cricket Canada and investment group WEIC Sports United have announced a new strategic partnership in the hopes of growing cricket in the country
Arena Football League names Leinen as COO
The Arena Football League, which is relaunching in 2024, has named former National Football League (NFL) executive Tracey Leinen as its new chief operating officer
NASCAR deal is PrizePicks’ first with a major US league
North American fantasy sports operator PrizePicks has landed its first sponsorship deal with a major US sports competition, signing a multi-year agreement with NASCAR to become its official fantasy sports…
Banco do Brasil extends backing of World Surf League
Banco do Brasil has renewed a domestic sponsorship deal with the World Surf League.
The new one-year agreement will grant Banco do Brasil continued brand exposure at events held in its home country
AT&T extends long-running US Soccer sponsorship
US telecoms group AT&T has extended its sponsorship agreement with the US Soccer Federation
Scripps makes first sports rights move with WNBA deal
The Women's National Basketball Association has announced a multi-year agreement with EW Scripps Company to televise Friday night regular-season WNBA games nationally on the company's ION network
Nashville SC extends Renasant jersey sponsorship to 2027
Nashville SC, of Major League Soccer, has announced a four-year renewal of its front-of-shirt sponsorship deal with Renasant Bank