Americas
M&T Bank extends stadium naming-rights deal with NFL’s Ravens to 2037
The National Football League's Baltimore Ravens have announced that M&T Bank is extending its naming-rights sponsorship for the team's stadium by 10 years, which will see the Ravens play their home games…
Sense Arena becomes USA Hockey’s VR training tool
USA Hockey, the national ice hockey governing body for the sport in the United States, has announced that virtual reality technology company Sense Arena has become its official virtual reality training…
Churchill Downs undergoes renovations ahead of milestone Kentucky Derby
Churchill Downs Racetrack in Louisville, Kentucky is to have a new look and feel ahead of the 150th Kentucky Derby in 2024
Oakland A’s secure land deal for Las Vegas move
Major League Baseball (MLB) franchise the Oakland Athletics has taken a significant step towards relocating to Las Vegas after signing a binding purchase agreement for land on which a new ballpark could…
Viaplay launches on Roku devices in UK
Viaplay Group, the international subscription streaming service and broadcaster, has broadened the reach of its Viaplay streaming service in the UK, the US and Canada by agreeing a carriage deal with digital…
SeatGeek ‘makes confidentiality filing’ for IPO listing
Ticketing technology company SeatGeek made a confidential filing with US regulators earlier this month in an effort to take the company public
US leagues, networks launch alliance to promote responsible betting ads
Top American sports leagues and broadcasters NBCUniversal and Fox have formed an alliance to promote responsible approaches toward sports betting advertising
US, Mexico launch joint 2027 Women’s World Cup bid
The US Soccer Federation and the Mexican Football Federation have announced their intention to jointly bid to host the 2027 Fifa Women's World Cup
Allied Sports promotes Morrissey, Fogarty and Lynch
US sports marketing agency Allied Sports has announced several moves within its executive leadership team responsible for managing agency strategy, operations and growth
Religion of Sports acquires UK production company Jiva Maya
Sports media company Religion of Sports (ROS) has acquired United Kingdom-based production company Jiva Maya, which specializes in global football, cricket and motorsport
FDP lands US Soccer Spanish audio rights
US Soccer has announced that Fútbol de Primera (FDP) will become the exclusive Spanish-language audio rights broadcaster for its matches and competitions.
UFC partners with Cosm for immersive PPV event venues
The Ultimate Fighting Championship (UFC) has announced a multi-year deal with tech company Cosm, who will produce and present live UFC Pay-Per-View (PPV) events using immersive 8K technology
ONE Championship hires Horizon Sports & Experiences to grow sponsorship in US
Martial arts league ONE Championship has hired Horizon Sports & Experiences (HS&E) to manage the league's sponsorship and brand activation efforts in the United States
NASCAR promises net zero emissions by 2035
NASCAR has committed to achieving net zero operating emissions by 2035
P1 unveils Monster Energy boat racing sponsorship
Powerboat P1 Management (P1) has announced a new multi-year sponsorship agreement with energy drink Monster Energy across multiple marine motorsport events
Fanatics takes on WWE’s global event merchandise operation
Fanatics has expanded its relationship with World Wrestling Entertainment (WWE) by taking on the US wrestling organisation’s global event merchandise business.
PGA Tour Champions, Intersport revive plans for team golf’s fourth ‘major’
The PGA Tour Champions has united with sports media and marketing firm Intersport to launch what aspires to be the fourth ‘major’ for team golf competitions.
Argentina named replacement host of U20 World Cup
Argentina has been named as the host of the 2023 Under-20 World Cup, replacing Indonesia which was stripped of hosting rights by world governing body Fifa last month