Americas

Athletics
Sponsorship & Marketing

Retailer Dick's Sporting Goods has announced a multi-year partnership with the Boston Athletic Association (BAA) in a deal that makes Dick's the official retail sponsor of BAA events, beginning with the…
Multiple Sports
Industry Moves

Digital growth consultancy and technology service Next League has announced sports tech veteran Juan De Jesus as its first chief strategy officer in a newly created role
Golf
Sponsorship & Marketing

The PGA Tour has signed a four-year sponsorship deal with Bushmills Irish Whiskey. Bushmills has been named as the “Official Whiskey of PGA Tour and PGA Tour Champions”. 
Golf
Licensing & Merchandising

Premium experiences company Legends has further expanded its golf portfolio by agreeing a wide-ranging deal with the Ladies Professional Golf Association (LPGA)
Football
Sponsorship & Marketing

Brazilian cash and carry operator Assaí Atacadista has agreed a one-season extension to its title sponsorship of Campeonato Brasileiro Série A, while sports betting operator Betano has become the new t…
Football
Finance & Law

Major League Soccer franchise Los Angeles FC (LAFC) has agreed an investment deal with Austrian club FC Wacker Innsbruck
Football
Finance & Law

Global investment firm Carlyle is reported to be among a number of potential investors looking to acquire a minority stake in Premier League club Manchester United from the Glazer family
Multiple Sports
Sports Betting

Betting education platform Gaming Society and NBC Sports' On Her Turf have announced a new content partnership aimed at expanding women's sports editorial coverage and promotion
Football
Sponsorship & Marketing

The Canadian Premier League has renewed its sponsorship deal with Volkswagen Canada for five years until 2028
Baseball
Governance

A Salt Lake City-based consortium headed by former Utah Jazz owner Gail Miller has joined the mix for a Major League Baseball expansion team
Rugby Sevens
Media

Premier Rugby Sevens, the US-based rugby sevens league, has agreed rights deals with the CBS and Fox networks for its upcoming 2023 season
Football
Sponsorship & Marketing

National Women's Soccer League sponsor UKG, which is the league's Challenge Cup title sponsor, has announced the first-ever $1m (€907,000) prize pool for the in-season cup competition in a goal to drive p…
Swimming
Sponsorship & Marketing

USA Swimming has announced that it has expanded its partnership with TYR to make the apparel brand the exclusive outfitter of the US national and junior teams through the end of the 2024 calendar year
Multiple Sports
Media

Technology company Meta has agreed a deal for its virtual reality platforms to carry content from NBC Universal’s Peacock streaming service, while it has signed a separate VR-focused deal with the NBA 2…
Olympic Games
Technology

The United States Olympic & Paralympic Committee (USOPC) has announced that it will work with technology company Next League to build a digital engagement platform (DEP) for Team USA and its national governing…
Football
Finance & Law

French Ligue 1 club Olympique Lyonnais (OL) has denied reports that Michele Kang, who owns the Washington Spirit of the National Women's Soccer League (NWSL), is set to buy a 52-per-cent stake of Lyon's…
American Football
Finance & Law

Dan Snyder is nearing a sale of the Washington Commanders National Football League (NFL) franchise to a Josh Harris-led group for a record $6bn (€5.4bn).
American Football
Sponsorship & Marketing

The National Football League's Cleveland Browns and electrical utility company FirstEnergy Corp