Americas

Football
Events

The Premier League has announced that it will stage its first pre-season friendly tournament in the United States this summer
Basketball
Governance

The Women's National Basketball Association is to expand its charter flights program for the 2023 season to include all postseason games, the WNBA Commissioner's Cup Championship Game, and select regular…
Basketball
Attendance

The National Basketball Association has announced that more than 22 million fans attended games in the 2022-23 regular season, with an average attendance per game exceeding 18,000 fans for the first time
Ice Hockey
Sponsorship & Marketing

The San Jose Sharks NHL franchise has renewed its sponsorship deal with German multinational software company SAP, which holds naming rights to the team’s home arena, SAP Center.
Winter Sports
Sponsorship & Marketing

US Speedskating and USA Bobsled/Skeleton have announced multi-year extensions with their long-standing apparel partner Under Armour
Baseball
Sponsorship & Marketing

Major League Baseball has renewed its sponsorship deal with restaurant and ice cream shop chain Dairy Queen in a deal that makes MLB stars Ozzie Albies, Kris Bryant, Byron Buxton, and Freddie Freeman part…
Baseball
Sponsorship & Marketing

Major League Baseball's Chicago Cubs have announced a first-ever official cannabidiol (CBD) partner for an MLB club, partnering with Chicago-based wellness and recovery company Mynd Drinks
US College Sport
Media

Sportradar has agreed a renewal through the 2024-25 college athletics season with the Big Ten Network to run its streaming service, B1G+
Motorsport
Sponsorship & Marketing

Energy drink Celsius, the beverage arm of global packaged foods company Celsius Holdings, has agreed a sponsorship deal with Scuderia Ferrari to become the exclusive energy sponsor for all 2023 US Formula…
Football
Sports Betting

The Brazilian Football Confederation (CBF) has called on the Ministry of Finance to make changes to the law that will regulate the domestic sports betting sector in order to increase its share of revenue
Motorsport
Industry Moves

Formula 1 team Williams Racing has hired Ultimate Fighting Championship (UFC) executive Paul Asencio to lead its commercial and marketing operations as chief revenue officer
Motorsport
Sponsorship & Marketing

RTIC Outdoors has become the official cooler and the official drinkware of NASCAR in a 'multi-year' agreement
Motorsport
Governance

NASCAR team owners boycotted a meeting with series leadership on Wednesday (yesterday), pointing to their frustration over slow negotiations toward a new business model
Multiple Sports
Industry Moves

Production company Religion of Sports, which is co-founded by Gotham Chopra, Tom Brady, and Michael Strahan, has announced former head of brand and creative Grubhub executive Ben Whitla as its first chief…
Baseball
Media

Major League Baseball has announced a new multi-year partnership with Brian Grazer and Ron Howard's Imagine Entertainment to create scripted and non-scripted film and television projects
Basketball
Sponsorship & Marketing

The Oklahoma City Thunder of the National Basketball Association has announced a multi-year extension of its deal with Love's Travel Stops that will keep the brand's logo on the Thunder's jersey
Athletics
Events

Peru has lost its latest sporting event, with World Athletics announcing that Lima has withdrawn as host city of its 2024 U20 Championships citing “circumstances beyond its control”.
Football
Sponsorship & Marketing

American Family Insurance has announced multi-year deals with the Colorado Rapids, Seattle Sounders and St. Louis City SC of Major League Soccer, adding to the company's current deal with Atlanta United