Americas

Football
Sponsorship & Marketing

American Family Insurance has announced multi-year deals with the Colorado Rapids, Seattle Sounders and St. Louis City SC of Major League Soccer, adding to the company's current deal with Atlanta United
Multiple Sports
Media

Spotify-owned sports and culture media company The Ringer is launching sports-themed programming on FanDuel TV
Basketball
Media

The audiences for the NCAA men's basketball tournament Final Four and national championship in Houston saw declines, with the championship game averaging 14
Rugby Sevens
Events

Eight of the top sevens rugby teams in the world will compete for $1m (€900,000) in prize money in the NYC Sevens, a one-day tournament on July 15 at Red Bull Arena in Harrison, New Jersey.
Football
Media

1190 Sports, the international broadcast rights-holder to Brazil’s top two football leagues, has been appointed as a consultant to the two funds backing Liga Forte Futebol (LFF), one of two organisations s…
US College Sport
Finance & Law

The National Collegiate Athletic Association (NCAA) is facing a fresh antitrust lawsuit in relation to retroactive damages for thousands of student athletes
Basketball
Sponsorship & Marketing

The Hershey Company has extended its sponsorship deal with the National Collegiate Athletic Association (NCAA) for another six years, retaining its role as the organization's official confectionary partner
Baseball
Media

DirecTV for Business has reached an agreement with Amazon Prime Video to distribute the entire 20-game slate of New York Yankees Major League Baseball regular-season games being shown on the streaming…
Basketball
Sponsorship & Marketing

The National Basketball Association's Miami Heat has announced that IT management solutions company Kaseya will be the team's new naming-rights partner for its arena in a $117m (€110.4
Football
Sponsorship & Marketing

The Argentinian Football Association (AFA) has announced betting company Dafabet as its new regional sponsor in Asia through until 2024
Football
Industry Moves

FC Diez Media, the IMG-owned business that manages the commercial rights to South American Football Confederation (Conmebol) club competitions, has promoted Diego Alfieri and Pedro Visconti to the roles o…
Basketball
Media

The championship game of the NCAA women's basketball tournament has broken viewership records on ESPN platforms, with 9
Football
Finance & Law

Global investment firm Sixth Street has teamed up with four former US women’s national team players to secure a National Women’s Soccer League (NWSL) expansion franchise for the Bay Area of California.
Esports
Finance & Law

The US Department of Justice (DOJ) has reached a settlement agreement with video game developer Activision Blizzard over a civil antitrust lawsuit concerning alleged limits on competition and pay for players…
Football
Events

World governing body Fifa has stripped Peru of the hosting rights to the Under-17 World Cup due to be held later this year, one week after taking away the rights to the Under-20 World Cup from Indonesia
Professional Wrestling
Media

A combined streaming deal for the Ultimate Fighting Championship and World Wrestling Entertainment is a possibility following Endeavor’s takeover agreement for the wrestling promotion.
Professional Wrestling
Finance & Law

World Wrestling Entertainment (WWE) has announced that its two-day WrestleMania 39 event in Los Angeles, California's SoFi Stadium was the most successful WrestleMania in the company's history, with record…
Triathlon
Media

Pay-television broadcaster beIN Sports has extended its rights deal for the PTO Tour