Americas

Multiple Sports
Media

Rogers Communications has completed its takeover of rival telco Shaw Communications, with the two parties pledging to bundle more products to more Canadians, including sports and media content
Baseball
Media

Major League Baseball's Opening Day set records on its out-of-market streaming service MLB.TV and earned a record in online merchandise sales
Golf
Sponsorship & Marketing

The US Women’s Open’s landmark presenting sponsorship deal with ProMedica has been ended after just one year amid the US healthcare organisation’s financial difficulties. T
Baseball
Media

Global casino and entertainment company Bally's Corporation has entered into a multi-year agreement with Minor League Baseball (MiLB) to become the league's first national media rights-holder and exclusive…
Football
Media

The National Women’s Soccer League (NWSL), top tier of the domestic game in the United States, has extended its content and media deal with the Just Women’s Sports (JWS) platform.
Wrestling
Finance & Law

Sports and entertainment group Endeavor has acquired a majority interest in a new company that will combine World Wrestling Entertainment with the Ultimate Fighting Championship, forming what the two parties…
Baseball
Sponsorship & Marketing

Global tire company Hankook Tire has announced that it has continued its deal with Major League Baseball as its official tire in the United States and South Korea in a 'multi-year' agreement
Basketball
Sponsorship & Marketing

Consumer electronics and home appliance company Hisense is collaborating with the National Basketball Association as the exclusive partner of weekly content series 'X-Factor Moments', which will feature…
Baseball
Sponsorship & Marketing

The New York Yankees of Major League Baseball have announced a multi-year agreement with insurance company New York Life in a deal that includes stadium signage and brand presence throughout Yankee Stadium,…
Baseball
Sponsorship & Marketing

Major League Baseball, the MLB Players Association, and Fanatics Collectibles have created patches for every MLB debutant beginning with Opening Day that will be authenticated and feature on their rookie…
Football
Events

Fifa president Gianni Infantino has said that Argentina has a “very good chance” of replacing Indonesia as the host of the upcoming U20 World Cup, with the South American country the only nation to hav…
Table Tennis
Governance

Major League Table Tennis (MLTT) has announced details of its inaugural season, beginning with a draft in September 2023 and featuring eight teams in cities throughout the United States competing for more…
Skiing
Sponsorship & Marketing

United Airlines has been named the official airline partner of US Ski & Snowboard, the national governing body for skiing and snowboarding, in a deal through 2027
Football
Sponsorship & Marketing

US sportswear and equipment manufacturer Nike has furthered its commitment to women’s football by agreeing a sponsorship deal with Liga MX Femenil, the top division in Mexico.
Multiple Sports
Sponsorship & Marketing

Global sports marketing agency Right Formula has opened its first office in the US in New York City and hired Ashlee Huffman to lead it
Golf
Sponsorship & Marketing

Private aviation company NetJets has renewed its sponsorship agreement with golf’s PGA Tour.
American Football
Stadia

Dee and Jimmy Haslam, owners of the National Football League's Cleveland Browns since 2012, have said they are still committed to upgrading the team's home stadium, FirstEnergy Stadium
Multiple Sports
Media

The YES Network has announced it is launching a direct-to-consumer subscription streaming service to provide cord-cutters the ability to watch local broadcasts of the New York Yankees in Major League Baseball,…