Americas
YES Network to launch direct-to-consumer streaming service
The YES Network has announced it is launching a direct-to-consumer subscription streaming service to provide cord-cutters the ability to watch local broadcasts of the New York Yankees in Major League Baseball,…
PTPA hires CSM for partnership development
The Professional Tennis Players Association (PTPA) has announced that CSM Sport & Entertainment will be the official partnership development agency for the PTPA and its for-profit Winners Alliance, focusing…
Marlins complete MLB jersey patch deal with ADT
Electronic security services company ADT will be the official jersey patch sponsor of MLB club the Miami Marlins in 2023, agreeing a three-year deal through the 2025 season
Overseas betting firms to be banned from sponsoring Brazilian clubs
Betting companies will be prevented from sponsoring sports clubs in Brazil if they do not have an established headquarters in the country, according to a new measure being proposed by the Brazilian Ministry…
NCAA women’s basketball breaks ESPN viewership records
The NCAA Division I Women's Basketball Tournament on ESPN has set multiple records, including total minutes watched, average viewers per game, and the single-game viewership record
NFL, RedBird announce Sunday Ticket commercial venues deal
The National Football League has announced a deal with RedBird Capital Partners to form a new media platform, EverPass Media, which will hold exclusive rights to distribute out-of-market package NFL Sunday…
Record $6bn bids made for NFL’s Commanders
Two groups have submitted $6bn (€5.5bn) bids for the National Football League's Washington Commanders, meeting the reported asking price of current owner Dan Snyder.
Fanatics Betting names former DoorDash exec Couture as COO
Fanatics Betting and Gaming (FBG) has named former DoorDash executive Hank Couture as its new chief operating officer
Veritone extends role as Augusta National’s archive partner
Augusta National, Inc. (ANI), the business arm of Augusta National Golf Club, home of US major The Masters, has extended its licensing agreement with digital asset management, licensing and metadata solutions provider Veritone.
Bank of America to ‘present’ Boston Marathon in Sportfive-brokered deal
The Bank of America has doubled its brand presence among the World Marathon Majors by adding Boston Marathon 'presenting partner' rights to its role as title sponsor of the Chicago Marathon
Athletico-PR announces sponsorship deal with Esportes da Sorte
Brazilian betting company Esportes da Sorte has agreed a deal with Brazilian Série A club Athletico Paranaense to become the club’s newest primary shirt sponsor.
Monarch Collective seeks to drive investment in women’s sport
Monarch Collective, a new investment firm with the goal of accelerating equity in global sports, has officially launched having raised $100m (€92.4m) for its debut fund.
Paramount-owned Chilevisión acquires free-to-air rights to Paris 2024
Commercial broadcaster Chilevisión has secured exclusive free-to-air rights in Chile to the Paris 2024 Olympic Games as part of a new agreement with the International Olympic Committee.
Band, Globo close Brazilian Série B deals from 2023 onward
Commercial broadcaster Band, Globo-owned pay-television broadcaster SporTV and Globo's PPV platform Premiere will all share coverage of the Brazil's second-tier football league, Série B, for at least …
NFL’s Titans switching from Ticketmaster to SeatGeek
The National Football League's Tennessee Titans and Nissan Stadium have announced that they are switching their ticketing technology from Ticketmaster to SeatGeek in a multi-year deal that includes Titans…
MLB agrees secondary ticket deal with former resale partner Stubhub
Major League Baseball and ticketing company StubHub have agreed a deal for secondary-market tickets in a multi-year agreement
NTT extends IndyCar title sponsorship
Technology and business solutions provider NTT has extended its title sponsorship with IndyCar in a multi-year agreement that also includes status for NTT as the official technology partner
Next League, TMRW Sports partner for TGL
TMRW Sports has announced a multi-year deal with digital growth consultancy and technology services company Next League to work on TMRW Sports' tech-infused team competition, TGL