Americas
Comcast extends Levi’s Stadium deal
Media and technology company Comcast has become the latest technology-based founding partner of Levi's Stadium to announce an extension with the home of the San Francisco 49ers
Commercial head Sluzewski Monti leaves Torneos
Santiago Sluzewski Monti, who has headed up media rights trading at Torneos for the last eight years, is leaving the Argentina-based rights agency.
Watchdog probes Brazil’s 3D cam carpet sales
Brazil’s competition regulator has launched an investigation into alleged anti-competitive practices in the production and commercialisation of 3D cam carpets in Brazilian football.
Inter Miami breaks new ground in blockchain training kit deal
Inter Miami has agreed a training kit sponsorship deal with blockchain platform Polkadot in what is claimed to be the first-ever sports sponsorship agreement with a Decentralised Autonomous Organisation…
ESPN lands US Open renewal, cedes host broadcast
ESPN has renewed its rights to the US Open in a long-term 12-year deal that will run to 2037 but sees the United States Tennis Association assume host broadcast duties.
NFL opens up to $12bn private equity investment
The National Football League (NFL) has become the last US major sports league to allow private equity investment after its owners voted for a rule change that could see up to $12bn (€10.77bn) of new funds invested in the league.
CazéTV suspends Ligue 1 broadcasts amid piracy concerns
CazéTV makes move after being “informed” that French users were circumventing geoblocking measures to watch its Brazilian coverage of Ligue 1.
Streaming to fore in NBA motion to dismiss WBD case
The National Basketball Association has filed a motion to dismiss the lawsuit lodged by Warner Bros. Discovery over its rejection of a matching rights proposal
Haas F1, Uralkali resolve sponsorship dispute
Uralkali confirms it has "received in full" the payment owed by Haas following the termination of the title sponsorship deal between the two parties.
Relevent appoints Bratches as chairman
Former ESPN and Formula 1 executive Sean Bratches has landed a new role as chairman of US-based sports marketing agency Relevent Sports.
Bundesliga extends multi-platform strategy in Brazil
The Bundesliga has opted for the status quo of exposure over exclusivity in Brazil with seven broadcasters in place for the 2024-25 season, which kicks off tomorrow.
Hospitality agency Zinc latest Elevate acquisition
US-based sports marketing agency Elevate has broadened out its premium event and experiential hospitality division with the purchase of Zinc Agency
Late twist in Paramount saga as FuboTV chair makes bid
The future of Paramount Global is not yet set in stone, after veteran US media executive Edgar Bronfman Jr submitted a late $4.3bn (€3.9bn) takeover bid.
WNBA continues to ride commercial wave with Delta deal
Delta Air Lines has become the latest brand to sign sponsorship terms with the WNBA as the league continues to build up its commercial profile
NFL Game Pass added to DAZN’s Prime Video offering
NFL Game Pass will be available on Amazon Prime Video as an add-on in several of the league's key international markets thanks to a deal struck by the service's global distributor, DAZN
PIF deepens Concacaf ties with Riyadh Air deal
Just after Saudi Arabia's Public Investment Fund (PIF) announced a new partnership with Concacaf, Riyadh Air has unveiled a multi-year sponsorship with the football governing body.
Venu Sports faces roadblock as judge delays launch
The much-anticipated launch of Venu Sports, the joint sports streaming venture from Walt Disney, Fox and Warner Bros. Discovery, has been delayed following a ruling by a US District judge
Emirates retains Grand Slam with US Open renewal
Emirates has reinforced its dominance of the airline sponsorship category in tennis with a renewal of its deal with the US Open