Americas

Bank of America was today (Thursday) unveiled as a major sponsor for the 2026 men's Fifa World Cup, in what represents the governing body’s first high-level deal in the banking category.

Caliente TV has picked up Uefa Champions League rights in Mexico, a package originally headed for Paramount Global before its Latin American retreat gathered pace.

Viewership of NBCUniversal’s coverage of Paris 2024 was up considerably on Tokyo 2020 as the US broadcaster provided its most extensive Olympic coverage to date.

Chris Foy to take up position as Wasserman's executive vice-president and managing director of rights sales for North America

Caribbean Premier Sports Limited has secured exclusive rights across the region to Uefa club competitions, meaning extensive coverage across the Rush Sports channels plus partner channels Flow Sports and SportsMax.

PrimeBlock has been ordered to pay $400,000 to the NBA’s New Orleans Pelicans in the industry's latest case of a crypto-based venture falling short of its sponsorship obligations.

TKO Group, the Endeavor-owned parent company of WWE and the Ultimate Fighting Championship, has raised its full-year guidance after posting new quarterly records for revenue and adjusted earnings.

The Premier League has a new home in Mexico and Central America after its previous broadcast partner, Paramount Global, handed back rights ahead of the 2024-25 season.

Warner Bros. Discovery boss David Zaslav has attempted to play down concerns that the group's impending loss of NBA rights will have a significant impact on future carriage negotiations.

Businessolver has been unveiled as the second founding partner of golf's TGL in the US-based HR technology firm's second sponsorship in elite sport.

Walt Disney's combined streaming business was profitable for the first time in the third quarter, helped by ESPN+, as the US entertainment giant moved back into the black

Truist Financial Corporation has signed a seven-year agreement with the PGA Tour to become title sponsor of the tour’s ‘signature event’ in Charlotte, North Carolina.

Genius Sports’ second-quarter net loss has widened year over year to $21.8m (€20m) as the group says it will only target profitable betting rights acquisitions, having already sewn up English Premier League and NFL contracts to nearly the end of the decade.

Liga Forte União is on the verge of striking its first media rights deal for the new era of Brazilian football from 2025, as the 31-club collective nears an agreement with free-to-air broadcaster Record.

Streaming platform Fubo lost more than 60,000 subscribers in North America during the second quarter of 2024 and posted a net loss of $25.8m (€23.6m) for the three-month period.

The Uefa Europa League will continue to enjoy free-to-air coverage in Brazil after the acquisition of non-exclusive rights for the second-tier club competition by commercial broadcaster Band.