Americas
Europa League gets Brazil FTA exposure on Band
The Uefa Europa League will continue to enjoy free-to-air coverage in Brazil after the acquisition of non-exclusive rights for the second-tier club competition by commercial broadcaster Band.
Judge takes action on pirating of Ecuador’s Serie A
Ecuador's Liga Pro has announced a major clampdown on illegal streaming of its content after the return of the top flight on a new broadcast partner was disrupted by piracy.
Judge overturns $4.7bn Sunday Ticket ruling
A federal judge has overturned the verdict of a class-action lawsuit that ordered the National Football League to pay $4.7bn (€4.3bn) to subscribers of Sunday Ticket, the league’s domestic out-of-market broadcast package.
Venu Sports sets price point for streaming launch
The price point for Venu Sports, the highly anticipated joint sports streaming venture from Walt Disney, Fox and Warner Bros. Discovery, has been set at $42.99 (€40) per month.
IBX-Phillies deal highlights healthcare’s sports focus
The healthcare sector has notched up another major sponsorship of a US sports team with hometown health insurer Independence Blue Cross (IBX) becoming the Official Jersey Patch Partner of MLB’s Philadelphia P…
NFL bags Sony to fill high-priority headphone category
The National Football League (NFL) has ended its search to fill one of its flagship sponsorship categories after signing Sony in a deal which includes the league’s official headphone rights.
SBT pulls LFU rights bid ahead of likely defeat
Commercial broadcaster SBT is out of the running for domestic rights to Brazilian football's Liga Forte União (LFU), after learning its R$2.6bn (€425m/$460m) bid would be rejected.
TKO, ex-UFC fighters head to court as $335m deal rejected
A proposed settlement between Ultimate Fighting Championship parent company TKO Group Holdings and former fighters has been rejected by a judge presiding over the case, with the lawsuit now facing the possibility of being settled in court.
PGA Tour eyes slice of YouTube creator audience
The PGA Tour has taken steps to retain engagement within a key demographic as it launches a 9-hole event to tap into social media followings of YouTube golf content creators
Diamond strikes crucial Comcast carriage deal
Diamond Sports Group, owner and operator of regional sports networks (RSNs) in the US, has finally struck a carriage agreement with Comcast in what represents a major boost to its bid to exit bankruptcy.
Intersport launches consultancy with O Street acquisition
Chicago-based agency Intersport has launched a football-focused sponsorship consulting practice through the acquisition of O Street Consulting.
WBD takes NBA to court as rights spat escalates
Warner Bros. Discovery has sued the National Basketball Association over the league’s rejection of its matching rights proposal, in the latest instalment of the NBA media rights saga.
Paris opening ceremony earns best ratings since 2012
NBCUniversal's decision to broadcast a commercial-free portion of an Olympics opening ceremony proved a success, with Paris 2024 setting a 12-year Games audience high for the US rights-holder
Corinthians betting shirt sponsor secured after VaideBet exit
VaideBet terminating its record shirt sponsorship of Corinthians has not dissuaded the Brazilian club from doing business with betting operators, with rival Esportes da Sorte stepping into the breach.
MLB Network launched as D2C offering in structure switch-up
Major League Baseball is separating its streaming offerings as it launches its flagship MLB Network channel as a direct-to-consumer service, separate from MLB.TV
Ball in NBA’s court as WBD matches Amazon bid
The National Basketball Association's next media rights deal could be heading to the courtroom after Warner Bros. Discovery met its deadline to match one of the offers on the table under the league's proposed $76bn (€70bn), 11-year contracts.
Reddit eyes ad sales uplift from new sports ‘programme partners’
Five of the United States' leading sports properties have struck agreements with Reddit to push their content to a younger audience while in turn driving up advertising revenue for the message board platform
ICC puts USA Cricket on notice, Men’s T20 World Cup under review
The International Cricket Council has given USA Cricket a year to put its house in order and will review the recent T20 World Cup co-hosted by the United States and West Indies.