Asia

Fifa has launched a tender in the Philippines for media rights to the 2026 World Cup, as it enters the last stages of its Asian sales process for the tournament

Australian online trading platform Pepperstone has pivoted its sponsorship strategy to mixed martial arts (MMA) after signing a regional deal with Ultimate Fighting Championship (UFC).

The Asian Cricket Council (ACC) has retained TCM Sports Management once more as its exclusive sponsorship sales agency for the Asia Cup.

Disney Star has announced massive losses of INR 12,548 crore (€1.4bn/$1.5bn) for the full year in 2023-24, ahead of its imminent merger with conglomerate Reliance Industries.

Japan's Nippon Professional Baseball (NPB) has taken action against one of the country's leading broadcasters, Fuji TV, for showing games from Major League Baseball's World Series in a competing time slot

Thai telco Jasmine International (JAS) has secured exclusive rights to the English Premier League and FA Cup in Thailand, Cambodia and Laos for at least three seasons, and is looking to finalise a six-year deal worth $560m.

With the likes of Aramco and Saudi Tourism Authority previously major IPL sponsors, the league is taking its high-profile player auction to the Kingdom later this month.

The Indian Olympic Association has delivered a letter of intent registering the country’s interest in hosting the 2036 Olympic and Paralympic Games

The WTA Finals, the season-ending WTA Tour tournament, has returned to Chinese linear television for the first time since the Peng Shuai controversy in November 2021

JTBC's exclusive swoop for Fifa World Cup rights in South Korea has disrupted the joint pool strategy and only served to inflate costs, the country's leading free-to-air broadcasters have claimed.

The International Olympic Committee hopes that cricket’s inclusion can help it land the stability of a two-cycle rights deal in the Indian subcontinent after a succession of one-cycle contracts with different broadcasters.

Matchroom Boxing is taking legal action against Rakuten Ticket, Inc related to an ill-fated move into Japan, SportBusiness can reveal

Iris Sport Media has announced its expansion into Asia with the senior appointment of Spring Media’s Tricia Chuah, while the agency has detailed a raft of other hires.

India is the first market in which the German Football League (DFL) has gone direct to consumer with its Bundesliga Pass live on the OneFootball app in the country, SportBusiness has learned.

Pressure has increased on The Crucible Theatre in Sheffield, home to snooker's showpiece World Championship, after the sport's powerbrokers moved a top event to Asia, citing bigger audiences and higher…

The Premier League is to open an international office in Beijing and has recruited former World Wrestling Entertainment executive Jay Li to head up operations, SportBusiness understands

India's growing momentum within the International Olympic Committee, with a potential major sponsorship deal and a Summer Olympics bid on the horizon, has been checked over a domestic governance dispute…

Infront has struck a comprehensive commercial agreement with the Shanghai Marathon after it replaced Chengdu as China's representative in the race to join the World Marathon Majors series