Australia

The Australian Football League (AFL) has filled a key void in its commercial department, bringing in Nine Entertainment's Rebecca Haagsma as executive general manager of customer and commercial

Australian commercial free-to-air broadcaster Nine is to introduce advertising content across all of its platforms, including subscription streaming service Stan Sport. 

The Australian Professional Leagues (APL), which oversees the men’s and women’s A-League competitions, has extended and expanded its media deal with Stats Perform, giving more inventory to sponsors.

Pay-television broadcaster Foxtel has re-affirmed its position as the 'home of cricket' in Australia with new deals for additional Cricket Australia domestic inventory

Australia’s Supercars motorsport series will introduce a Finals Series in 2025 as it looks to ramp up interest ahead of the expiration of its rights deals with Foxtel and Seven.

Having agreed a flurry of Premier League club sponsorships in the last month, Red Bull has turned its sights to Australia and signed an expansive new deal with National Rugby League

Commercial broadcaster Seven Network has claimed a year-to-date audience best in Australia, after 6.1 million people watched its coverage of the AFL Grand Final.

Australia’s National Rugby League is set to expand into Papua New Guinea after the federal government reportedly finalised an agreement for a 10-year funding plan for a new franchise in the country.

A ‘multi-million-pound’ funding offer from Commonwealth Games Australia (CGA) looks set to assuage the Scottish government’s financial concerns and pave the way for a deal for Glasgow to stage the multi…

The newly branded Ninja A-League will benefit from at least 10 free-to-air matches in 2024-25 as part of its naming rights deal.

Paramount has laid down a signal of its intent internationally by retaining domestic media rights to the national team matches of Australia’s Matildas and Socceroos with an expanded level of inventory.

NFL Game Pass will be available on Amazon Prime Video as an add-on in several of the league's key international markets thanks to a deal struck by the service's global distributor, DAZN

BeIN Media Group has struck a new rights deal for the English Football League, covering 27 countries across the Middle East and North Africa, France, Australia and New Zealand

The National Rugby League will be confident of securing an uplift in broadcast and commercial revenues in the next cycle, after it emerged an 18th franchise spot has been awarded to Western Australia.

News Corp is weighing up the sale of its Foxtel pay-television business in Australia after receiving takeover interest.

Brisbane 2032 has swooped for one of Paris 2024's top commercial executives as it embarks on its bid to hit a domestic sponsorship target of around A$2bn ($1.3bn/€1.2bn) for the Olympic Games in eight years' time.